Senior Regional Product Marketing Manager
$125.35k - $172.5kIntegra LifeSciences Corporation
Senior Regional Product Marketing Manager position within Integra LifeSciences' Neuro Specialty Surgical division. Responsible for developing and executing product marketing strategies, launch plans, and commercial initiatives for Neuro Critical Care and MIS Neurosurgery product lines across US regions.
Responsibilities
- Develop product marketing plans with objectives, strategies, financial projections, and competitive positioning for assigned product lines
- Lead new product introduction planning including collateral development, digital promotion, field communication, and performance tracking
- Collaborate with professional education and medical affairs to enhance product marketing through surgeon training and clinical education
- Build and maintain revenue forecasting for product lines while coordinating with operations to ensure product availability
- Participate in field visits, industry conferences, and strategic planning activities to support regional revenue and growth targets
Requirements
- Bachelor's degree with 12+ years total work experience; MBA preferred
- 8+ years marketing or commercial experience in medical device or healthcare
- Operating room or neuro intensive care product technology experience strongly preferred
- Excellent project management, written and verbal communication skills
- Cross-functional leadership and influence capability without direct authority
- Data analysis and AI fluency for business decision-making
- Ability to manage multiple priorities independently with sense of urgency
Compensation: $125,350–$172,500 USD base salary
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