Director, Revenue Growth Management, Promotional Strategy (LUXE)
$138.5k - $200.8kLoreal
Job Title : Director, Revenue Growth Management, Promotional Strategy (LUXE)
Division: L’Oréal LUXE
Location: New York, New York, NY
Reports To: VP, Revenue Growth Management
About RGM at L'Oréal Luxe
- The Revenue Growth Management (RGM) team at L’Oreal USA Luxe drives sustainable, profitable growth across five strategic levers — Pricing, Promotion, Sets, Mix, and Trade Terms — with a clear ambition: to identify and deliver savings across trend cycles that protect Gross Margin and fuel A&P investment
- The team reports into the Chief Growth Officer (Sales), and is fully embedded business function — a permanent strategic partner at the heart of Division decision-making: always close to the business, grounded in data, and built for impact
The Role
- Transversal, total L'Oréal Luxe USA scope — 17 brands (incl. Lancôme, YSL, Giorgio Armani, Kiehl's, IT Cosmetics, Urban Decay), 3 categories (Make-Up, Skincare, Fragrance), all retail channels
- Owns the promotional lever across the full portfolio — an investment-heavy and commercially complex of the five RGM levers
- Provides a division-wide perspective on promotional investment allocation, measurement, and optimization — shifting between macro strategic recommendations and granular brand-level P&L analysis with equal command
- Partners directly with Sales team, Marketing O+O, Commercial Finance, and Global RGM stakeholders to ensure every promotional dollar is deployed with strategic intent and a clear line of sight to Gross Margin protection and A&P funding
Key Responsibilities
Promotional Strategy
- Build and maintain a 360° promotional planning framework by category, channel, and retailer — tailored to each brand's strategy and equity positioning
- Own end-to-end promotional strategy across all mechanics (markdowns, value sets, retailer events), ensuring every decision has clear consumer, commercial, and financial rationale
- Lead portfolio prioritization — online vs. offline, top offender categories, tentpole vs. evergreen promotional moments
- Define and enforce price corridors (SRP to promo floor) on top SKUs to protect brand equity and valorization, preventing promotional overlap across key retailer hallmarks
- Conduct regular post-event effectiveness reviews , translating findings into forward-looking recommendations for brand and commercial leadership
Financial Modeling & P&L
- Build and maintain promotional ROI models by channel, product, and mechanic — including sales lift modeling to isolate true incremental impact
- Track AUR by SKU, retailer, and month vs. price floor framework, with full channel-level visibility
- Monitor shopper investment and profitability KPIs to ensure promotions deliver sustainable value rather than margin-dilutive volume
- Partner with Commercial Finance on full Gross-to-Net transparency and lead P&L simulation work during key planning cycles
- Develop dashboards and decision-support tools embedded directly into brand and commercial workflows
Stakeholder Engagement
- Serve as the primary RGM voice on promotion at Division level — trusted partner to Sales, Brand GMs, CMOs, and Finance leadership
- Connect U.S. Luxe brands to total L'Oréal USA, North America Zone, and Global RGM — ensuring local strategies are grounded locally and aligned globally
- Present division-wide recommendations to senior executives with the confidence to challenge assumptions, own a point of view, and drive alignment and savings
Who You Are & What You Bring
- Commercially grounded strategist — bridges P&L rigor and brand strategy instinctively, connecting promotional decisions to financial outcomes across a diverse portfolio
- Compelling communicator — distills complex data into clear, executive-ready narratives for Brand GMs, CMOs, and senior leadership
- Fast, rigorous problem-solver — structures ambiguous questions quickly and delivers clear recommendations
- Curious business partner — proactive, long-term minded, and deeply invested in brand and division performance
- Passionate about Beauty — authentic enthusiasm for luxury and prestige market dynamics
Experience & Background:
- ~7-10 years in Commercial Controlling, Revenue Growth Management (corporate or consulting), or a strategic commercial role within luxury, prestige beauty, or CPG
- Advanced Excel and financial modeling skills — hands-on P&L, ROI, and promotional scenario modeling across multiple brands and categories
- Deep fluency in Gross Margin and Net Revenue mechanics and how promotional decisions flow through to business results
- Proven ability to influence senior leadership — owning and defending recommendations at GM and CMO level
- Comfortable working at pace and at scale across a broad, complex portfolio
- Strong academic credentials from a top-tier institution — Finance, Economics, Data Analytics, Engineering, or Marketing
Additional Benefits Information As Follows:
Salary Range : $138,500 – $200,800(The actual compensation will depend on a variety of job-related factors which may include geographic location, work experience, education, and skill level)
- Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)
- Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)
- Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)
- Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)
- Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)
- Employee Resource Groups (Think Tanks and Innovation Squads)
- Access to Mental Health & Wellness Programs
Don’t meet every single requirement? At L'Oréal, we are dedicated to building a diverse, inclusive, and innovative workplace. If you’re excited about this role but your past experience doesn’t align perfectly with the qualifications listed in the job description, we encourage you to apply anyways! You may just be the right candidate for this or other roles!
We are an Equal Opportunity Employer and take pride in a diverse environment. We would love to find out more about you as a candidate and do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital or veteran status, medical condition or disability, or any other legally protected status.
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$138.5k - $200.8k
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