Brand Experience Specialist

Brand Experience Specialist

Creve Coeur, MO

Franklin, TN

New York, NY

Hybrid (min. 3 days on-site)

The Brand Experience Specialist supports the planning and execution of integrated, pet owner-facing activations that build brand engagement and drive business growth across pet owner and pet professional touchpoints. This role blends event execution with broader omnichannel activation support, ensuring key campaigns and experiences come to life seamlessly across physical and digital touchpoints.

This associate will work closely with internal teams and agency partners to manage timelines, assets, budgets, vendors, and executional details while helping ensure activations are connected into the broader brand activation. Success in this role requires someone who is detail-oriented, proactive, adaptable, and excited to bring campaigns to life in ways that create meaningful pet owner engagement.

What Are We Looking For?

• Bachelor's degree preferred, High School diploma required

• 3+ years of Marketing experience

• Previous experience working with agency partners

• Strong knowledge and understanding of project management and workflow processes.

• Strong verbal and written communication skills with a strong attention to detail.

• Event/experiential and social media experience a plus

• Creative problem solver who can influence others.

• Ability to work independently

• Travel: Must be able to travel approximately 20%

What Would Be Your Key Responsibilities?

• Execute Royal Canin brand activation initiatives, including digital campaigns and events, and other promotional campaigns that support our Global transversal priorities.

• Provide project management for campaigns, timelines, assets, and budgets, inclusive of purchase order process.

• Help coordinate all marketing efforts cross-functionally to ensure an integrated approach, including help with managing timelines and deliverables.

• Assist with the creative development and approval process in partnership with key stakeholders for the brand and external agencies.

• Assist with the development and deployment of trade and pet-owner facing events, working alongside Events Manager, including on-site management and execution to ensure success for the brand.

• Work alongside brand key stakeholders to bridge the gap between marketing and sales for all owned and sponsored events.

• Assist with the governance of agency and vendor set up, including management of contract-related workflow.

• Assist in tracking and analyzing performance data (custom tracking requests, campaign results, conversion rates, traffic etc.) to help shape future marketing strategies.

• Expert and go-to contact for "do it best" initiatives including -Agency process and governance, Privacy initiatives, and "premia"/giveaway process.

• Key liaison between Marketing and other departments (i.e. Commercial, Finance), as needed.

• Assist with a variety of other tasks as needed: Purchase Order creation or receipt and budget process/maintenance. Calendar coordination, meeting location/coordination of marketing activities, including planning.

What Can You Expect From Mars?

• Work with over 130,000 with diverse and talented Associates, all guided by The Five Principles.

• Join a purpose driven company, where we're striving to build the world we want tomorrow, today.

• Best-in-class learning and development support from day one, including access to our in-house Mars University.

• An industry competitive salary and benefits package, including company bonus.