Marketing Specialist

Description

Forest Park Forever seeks to hire a Marketing Specialist to join our Communications and Marketing team as we open and promote the Glade, the new 22.5-acre destination in eastern Forest Park including Steinberg Skating Rink. This role reports to the Director of Communications & Marketing and will partner with the Glade operations team to support awareness and drive participation in programming and events at the Glade.

The Marketing Specialist will coordinate with the Communications & Marketing team and external agencies, vendors and/or freelancers to plan, implement and evaluate advertising, media relations, social media, partnership and internal communications in support of the Glade. In addition, this position will support Forest Park Forever's overall communications and marketing.

Essential Job Functions

• Develop, create and monitor communications plans for publicity of Glade construction/opening, operations, activities and events
• Think strategically to create, evaluate and refine tactical approaches to marketing, event promotion, and public relations in support of the Glade and Forest Park Forever
• Manage social media account(s) dedicated to the Glade, maintaining the Forest Park Forever brand voice, including timely updates related to programming
• Coordinate with internal and external partners on graphic design, photography, video and web site needs in support of the Glade, ensuring all materials adhere to Forest Park Forever brand standards
• Work internally with the Glade operations team, including food and beverage and recreation operators, on public outreach and response for Glade and Forest Park visitors
• Take photographs and video of Glade activities as needed in support of promotion or evaluation

Requirements

Qualifications

• Graduation from an accredited college or university with a bachelor's degree or higher in a program related to this position's requirements. Equivalent job experience will be considered.
• 3-5 years experience in marketing and/or communications.
• Proven success managing and executing communications plans and strategy in alignment with brand standard and voice
• Strong interpersonal and communication skills
• Exceptional written and verbal communication skills
• Savvy in marketing and promotional strategies
• Highly organized, reliable and able to keep information secure
• Able to meet deadlines and multi-task in a fast-paced environment
• Ability to build relationships with and tailor messaging to individuals from varying backgrounds
• Experience with web content management systems
• Proficiency with social media strategy and implementation
• Proficiency with Microsoft Office suite and familiarity with creative applications such as Adobe Cloud.
• Interest in parks, outdoor recreation, media relations and event promotion
• Ability to periodically assist in Glade or other Forest Park Forever activities outside of normal job duties and hours.

Physical Work Requirements/Work Conditions

• Comfortable working in an open, collaborative office setting.
• Constantly operates computer and office equipment.
• Comfortable in periodically working in outdoor environment and inclement weather.
• Occasionally required to traverse the park over uneven terrain.

Forest Park Forever maintains a drug-free workplace in accordance with State Law.

Equal Opportunity Employer