Marketing Specialist

Welcome to Utopia, where we believe in the power of entrepreneurial spirit! At Utopia, we're not just a team; we're a community of innovators, dreamers, and go-getters. Beyond event planning, management, and production, Utopia is an experience and relationship management company. We work closely with clients to create highly customized, immersive event experiences that foster connectivity and engagement with customers, employees, donors, and other important stakeholders. About the Role We're on the lookout for a dynamic Marketing Specialist who thrives on creating content that drives real business results. This is a high-ownership, hands‑on role for someone who loves building, creating, and optimizing B2B content. Content Strategy with Lead Generation Mindset Develop content that supports our sales pipeline, turning cold audiences into warm leads Brainstorm content ideas that resonate with conference organizers, nonprofit leaders, and corporate event planners Test different CTAs, thumbnails, formats, and messaging to learn what drives conversions Monitor performance and adjust strategy based on what's driving business outcomes Social Media Management Manage daily social media presence across LinkedIn, Instagram, Facebook, YouTube Write captions with strong hooks that optimize for dwell time and engagement Plan and manage content calendar via Monday.com Handle daily engagement: proactive commenting and responding to all comments Content Creation & Video Production Script, film, and edit short‑form phone‑based video (Reels, Shorts) end to end Design thumbnails for short‑form video (usually talking‑head still with overlay text) Contribute ideas for long‑form content and assist our Creative Director with professional filming or editing when helpful Coordinate monthly content days in our studio, directing team members on camera Capture footage at client events when attending Analyze performance and adjust based on what's actually working You'll Thrive in This Role If You're Driven with a self‑starter mentality Detail‑oriented and highly organized Comfortable leveraging AI tools while knowing when authenticity and human touch matter most What You Will Need to Be Successful in This Role 2‑4 years of content marketing or social media experience Deep understanding of LinkedIn (algorithm, what makes people stop scrolling, how to drive engagement) Video editing experience A love for getting shit done An objectively great personality and a love for other objectively great personalities An understanding that cleaning the toilet at Utopia is above no one, including the President. We are all team players, all the time, and you should be too Want to be part of a rock‑star team who prioritizes having fun, enjoying the quirkiness of our culture and our client relationships, and over‑delivering because we always do - and its the right thing to do Bonus Points Graphic design skills (Canva or Adobe) Event industry experience Experience with Monday.com and HubSpot What Makes Utopia a Great Place to Work Retirement plan with 100% match up to 3% Flexible paid time off and holidays (essentially unlimited PTO… We don't do formal PTO - that system is antiquated. Just don’t take advantage, and we’re all good!) We believe in doing good. A large part of our business is serving nonprofit organizations that are making the world a better place to live We work hard, have fun, learn each day, challenge each other, and we have an incredibly transparent and collaborative atmosphere Hybrid schedule - In‑office: Tuesday, Wednesday, Friday | Work from home: Monday, Thursday #J-18808-Ljbffr