Admissions Counselor

Position Summary

Matriculates a required number of new students from a specific geographic territory annually. Completes weekly goals of a predetermined number of external contacts, prospective student visits to campus, new applications, new admits, and new commitments to the University. Creates strategies to generate interest in Gardner-Webb University and to ensure there are an adequate number of applications to meet goals within the assigned geographic territory. Develops a good working relationship with school counselors in all primary client schools. Maintains a weekly report of all applied students within their geographic territory.

Key Responsibilities

Act as a spokesperson and professional representative for the institution at college fairs and other recruitment functions. Coordinate and conduct private visits to high schools in territory. Conduct interviews and presentations with visiting students, parents, and groups. Attend admission functions held in the evenings and weekends. Set up Zoom meetings with various constituents, including prospective students, school counselors, and parents. Maintain proper communication and follow-up with all applicants through CRM system. Work closely with other university staff and faculty to provide additional information to help prospective students commit to GWU. Build and maintain relationships with prospective students, serving as a primary resource for them throughout the admissions process. Other projects assigned as needed by supervisor.

Required Qualifications

Bachelor's Degree. To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. He/she must be proficient in Microsoft Word, Excel, Outlook, and current in social media. He/she must possess personal characteristics and values consistent with the mission of GWU: friendly, approachable, patient, caring, flexible, professional, self-directed, trustworthy, committed to task, and the ability to maintain confidentiality and privacy. He/she should possess strong oral and written communication skills. Maintaining frequent contact with prospective students is essential to job success. Must possess the ability to effectively present information and respond to questions from students, families, groups, school administrators, and the general public. Must have the ability to maintain professionalism at all times and under various circumstances.

Physical Requirements

Individual must have the ability and be licensed to operate a motor vehicle. Must be able to lift and transport up to 50 pounds.

Travel Requirements

70% during travel season, 10% otherwise.

Competitive Benefits

Retirement matching, tuition remission, health insurance, dental insurance, vision insurance, short term/long term disability, life insurance, paid time off, paid sick leave, 17 paid holidays, wellness opportunities, on-campus health center.

Gardner-Webb University is a Christian university committed to helping individuals become more in faith, learning, and service. Located in Boiling Springs, North Carolina, GWU offers the benefits of a close-knit community with easy access to Charlotte, Asheville, and the greater Greenville-Spartanburg region. Founded in 1905 and rooted in the Baptist tradition, the University now serves approximately 3,000 students across more than 80 undergraduate and graduate programs. As a Carnegie Doctoral/Professional institution, Gardner-Webb is dedicated to academic excellence, leadership development, and meaningful service to others.

Our community reflects a shared commitment to One Webb, creating an environment where people support one another, pursue their purpose, and work together to make a lasting impact. GWU attracts students from across the nation and around the world and competes in NCAA Division I athletics with 22 teams and more than 500 student-athletes.