Brand Content Manager

The Brand Content Manager is a hands-on creative leader responsible for owning our client's brand voice and content execution across lifecycle, digital, and storytelling channels. This role drives copy strategy and content quality across email, SMS, blog, web, and brand campaigns; ensuring consistent, compelling, and performance-driven messaging at every customer touchpoint.

Reporting to the Director of Brand Marketing, this position serves as the primary creative copy owner,
translating brand strategy into emotionally resonant, scientifically credible content that builds trust,
drives engagement and supports revenue goals. The Brand Content Manager leads day-to-day content
execution, manages the Brand Content Lead and agency partners, and acts as the final internal editorial checkpoint before content is released.

This role blends strategic thinking with hands-on writing and editing, and requires strong creative
leadership, operational discipline, and cross-functional collaboration.

We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to View email address on click.appcast.io learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy:


Required Skills & Experience
• Bachelor's degree in Journalism, English, Marketing, Communications, or related field, or
equivalent experience
• 5+ years of experience in content strategy, copywriting, or editorial leadership (health, wellness,
beauty, or CPG preferred)
• Strong portfolio demonstrating creative excellence and brand storytelling
• Proven experience delivering performance-driven content across email, SMS, blogs, landing
pages, and campaigns
• Exceptional writing, editing, and proofreading skills
• Experience managing direct reports and agency partners
• Strong organizational and project management abilities
• Working knowledge of lifecycle marketing and SEO fundamentals
• Passion for wellness, storytelling, and consumer-focused content creation
• Collaborative, curious, and empathetic leadership style


Benefit packages for this role will start on the 1st day of employment and include medical, dental, and vision insurance, as well as HSA, FSA, and DCFSA account options, and 401k retirement account access with employer matching. Employees in this role are also entitled to paid sick leave and/or other paid time off as provided by applicable law.