Product Marketing Manager

Mission :

The Product Marketing Manager is responsible for developing and executing product marketing strategies for assigned Industrial Air product portfolios that support revenue growth, market share expansion, customer adoption and overall business performance.This role combines product strategy, commercialization, market intelligence, pricing support and sales enablement to ensure assigned portfolios remain competitive and aligned with customer needs and businessobjectives.The Product Marketing Manager works closely with Sales, Global Product Management, Communications, Operations and other stakeholders to identify growth opportunities and execute initiatives that strengthen the portfolio and support business results.

Roles and Responsibilities:

Portfolio Strategy & Growth Initiatives

* Act as the primary marketing owner for the assigned product portfolio.

* Develop and execute product marketing strategies aligned with business objectives and market opportunities.

* Identify customer needs, market trends and competitive dynamics to uncover growth opportunities.

* Develop initiatives that support revenue growth, market share expansion and increased customer adoption within the assigned product portfolio.

* Recommend portfolio improvements, product enhancements and future opportunities based on market requirements and business priorities.

Product Commercialization & Lifecycle Management

* Lead product marketing activities for new product introductions, portfolio changes and lifecycle initiatives.

* Develop product positioning, customer value propositions, launch plans and go-to-market strategies.

* Coordinate cross-functional execution with Sales, Communications, Operations and Global Product Management to support successful product launches

* Monitor product performance and recommend actions to improve market adoption and portfolio competitiveness.

Market Intelligence & Competitive Positioning

* Develop and maintain a strong understanding of customers, applications, industry trends and competitors.

* Evaluate competitive positioning and market developments to support portfolio strategy and commercial decisions.

* Develop competitive tools and insights that strengthen product differentiation and sales effectiveness.

Pricing & Commercial Enablement

* Support pricing strategy through competitive benchmarking, market understanding and customer value assessment.

* Develop product messaging, sales tools, competitive materials and training content that improve commercial effectiveness.

* Enable Regional Sales Managers, distributors and internal stakeholders with the resources required to effectively position the portfolio.

* Partner with Communications to execute product marketing campaigns and initiatives.

Business Performance & Execution

* Review portfolio performance and identify opportunities to improve business results.

* Support business reviews through reporting, recommendations and follow-up actions.

* Maintain accurate product information, pricing and commercial documentation within company systems.

* Identify opportunities to improve product marketing processes and effectiveness.

Perform other duties as assigned.

Education and Experience

* Bachelor's degree in Marketing, Business Administration, Engineering or a related field preferred.

* Equivalent combination of education, technical knowledge and relevant commercial experience will be considered.

* 5+ years in Product Marketing, Product Management, Business Development, Technical Sales or a related commercial role.

* Background working with industrial, technical or engineered products preferred.

* Experience leading product launches, commercialization activities and portfolio initiatives.

* Experience working cross-functionally with Sales, Engineering, Operations and other business stakeholders.

Preferred Skills

* Strong commercial understanding and ability to connect marketing activities to business outcomes.

* Ability to translate technical product features into clear customer value propositions.

* Strong analytical and problem-solving skills.

* Ability to develop recommendations based on customer needs, market conditions and competitive dynamics.

* Strong communication, presentation and stakeholder management skills.

* Ability to influence cross-functional teams without direct authority.

* Experience with CRM and ERP systems, preferably SAP.

* Proficiency with Microsoft 365 applications, including advanced Excel skills; Power BI experience is a plus.

* Strong project management and organizational skills.

* Ability to identify gaps and inefficiencies while recommending workable and cost-effective solutions.

* Flexibility and ability to travel up to 20% of working time.

* Proactive mindset and ability to take ownership of initiatives.

* Strong communication skills with the ability to share knowledge, influence stakeholders and promote continuous improvement.

• Drive your Career, Explore Opportunities, Realize your Passion . . .

  Attractive benefits include:

  • Excellent compensation package, including a flexible benefits planand generous 401 (k) retirement plan
  • Health insurance/ Dental insurance/ Vision insurance
  • Competitive paid time off
  • Salary Range is $80k - $134kbased on experience, knowledge, and skills. Additional technical training is provided for the most qualified candidate.
  
  
  

This role offers a hybrid working arrangement, allowing you to split your time between working remotely and being on-site at our Corporate office in Rock Hill SC.

Talent Acquisition Team: Joseph Coleman