Engineering Manager, Salesforce Marketing Cloud (SFMC)

Engineering Manager, Marketing Tech (Salesforce Marketing Cloud) Michigan | Hybrid (Onsite Required) $115,000 - $135,000 base Overview Lead a senior Marketing Technology team delivering enterprise‑scale, data‑driven, omnichannel campaigns within Salesforce Marketing Cloud. Responsibilities Manage experienced marketing automation or platform engineers Own Salesforce Marketing Cloud (SFMC) tech strategy, integrations, data activation Drive large‑scale Email Service Provider (ESP) migrations & omnichannel initiatives Experience with data extensions, journeys, automation, and channel orchestration Guide architectural and platform decisions - not just oversee execution Qualifications 5+ years Salesforce Marketing Cloud experience & 3+ years people leadership Expert SQL and data modeling skills Experience with enterprise integrations and automation frameworks Preferred Hands‑on experience with Customer Data Platform (CDP), preferably Twilio Segment, to unify customer data across sources and activate it for personalized, data‑driven, and omnichannel marketing journeys at scale. Experience with Advanced Mobile & Emerging Messaging Channels, delivering and orchestrating campaigns across SMS, push notifications, RCS, in‑app messaging Business chat apps, cross‑channel coordination rather than siloed Financial Services or Regulated Enterprise Background, balancing speed, data integrity, governance, and risk, while supporting consumer marketing platforms. EEO Notice Vaco by Highspring is an Equal Opportunity Employer and does not discriminate against any employee or applicant for employment because of race (including but not limited to traits historically associated with race such as hair texture and hair style), color, sex (includes pregnancy or related conditions), religion or creed, national origin, citizenship, age, disability, status as a veteran, union membership, ethnicity, gender, gender identity, gender expression, sexual orientation, marital status, political affiliation, or any other protected characteristics as required by federal, state or local law. Vaco by Highspring and its parents, affiliates, and subsidiaries are committed to the full inclusion of all qualified individuals. As part of this commitment, Vaco by Highspring and its parents, affiliates, and subsidiaries will ensure that persons with disabilities are provided reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please contact View email address on click.appcast.io. Vaco by Highspring also wants all applicants to know their rights that workplace discrimination is illegal. #J-18808-Ljbffr Vaco