Online Sales Manager

The E-Commerce Sales & U.S. Market Expansion Manager will lead the company's online sales strategy, revenue growth, and market expansion initiatives, with a primary focus on the United States fragrance market. The successful candidate must have proven, hands-on professional experience in the U.S. market, preferably within the fragrance, perfume, beauty, or premium consumer goods industry. This individual will be responsible for developing and executing growth strategies, expanding digital sales channels, identifying new business opportunities, establishing strategic partnerships, and driving sustainable revenue and profitability. The ideal candidate combines strong commercial leadership, in-depth knowledge of the fragrance industry, practical U.S. market expertise, and a proven track record of scaling e-commerce businesses and expanding brands into new markets. 2. Key Responsibilities Develop and execute comprehensive e-commerce sales strategies aligned with the company's revenue, profitability, and growth objectives. Manage and optimize online sales channels, including the company's direct-to-consumer (DTC) website, Amazon, and other relevant e-commerce marketplaces. Drive revenue growth by improving conversion rates, average order value, customer acquisition, repeat purchases, and customer lifetime value. Identify new digital sales opportunities and implement initiatives to maximize online sales performance. Develop promotional calendars, seasonal sales strategies, and product launch plans tailored to the fragrance industry. Monitor sales performance, analyze trends, and implement corrective actions to achieve business targets. B. U.S. Market Development and Expansion — Mandatory Expertise Develop and execute strategic plans to grow the company's presence and market share in the United States. Apply proven, hands-on experience in the U.S. market to identify commercial opportunities, understand consumer behavior, and develop effective market entry and expansion strategies. Demonstrate a strong understanding of the U.S. fragrance market, including consumer preferences, competitive positioning, pricing strategies, distribution channels, and market trends. Identify target customer segments, market opportunities, and the most effective channels for launching and scaling fragrance products in the United States. Build and manage relationships with U.S.-based distributors, retailers, wholesalers, e-commerce partners, and strategic business partners. Evaluate market entry strategies, including direct-to-consumer sales, Amazon, wholesale distribution, retail partnerships, and other relevant channels. Assess competitive brands and develop strategies to strengthen brand positioning, differentiation, and customer acquisition. Coordinate with relevant teams to ensure compliance with applicable U.S. product, labeling, import, and regulatory requirements. C. Business Development and International Expansion Identify and evaluate new market opportunities based on market research, competitive analysis, commercial feasibility, and profitability. Develop market entry plans, expansion roadmaps, and business cases for new geographic markets and sales channels. Establish strategic partnerships with distributors, retailers, wholesalers, and other commercial stakeholders. Lead commercial planning for new product launches and brand expansion initiatives. Develop market-specific sales targets, channel strategies, and growth plans. Present expansion opportunities, investment requirements, and performance forecasts to senior management. Monitor market performance and continuously refine expansion strategies to maximize commercial returns. D. Digital Marketing and Brand Growth Collaborate with marketing and brand management teams to align digital marketing initiatives with sales and profitability objectives. Develop commercial strategies to increase brand awareness, customer engagement, and online sales. Monitor customer acquisition cost (CAC), return on advertising spend (ROAS), conversion rates, and campaign profitability. Identify opportunities across paid advertising, search engine optimization (SEO), email marketing, customer relationship management (CRM), influencer partnerships, and affiliate marketing. Support the development and execution of product launch campaigns and seasonal promotions. Implement customer retention strategies to increase loyalty, repeat purchases, and long-term customer value. E. Sales Planning, Financial Performance, and Analytics Prepare annual sales plans, revenue forecasts, budgets, and performance targets. Monitor sales revenue, gross margins, and contribution margins, marketing expenditure, and overall channel profitability. Analyze sales data and market trends to identify risks, opportunities, and areas for improvement. Prepare regular performance reports and strategic recommendations for senior management. Coordinate with operations and supply chain teams to align inventory planning and demand forecasting with sales projections. Ensure that growth initiatives deliver measurable commercial results and sustainable profitability. The following requirements are essential and non-negotiable: 3. Mandatory Qualifications and Experience Proven professional experience in the United States market is mandatory. Candidates without direct, demonstrable experience in the U.S. market will not be considered. Minimum of 5–8 years of relevant experience in e-commerce, online sales, commercial management, or business development. Demonstrated experience in the fragrance, perfume, beauty, cosmetics, or premium consumer goods industry, preferably with established fragrance brands. Practical knowledge of the U.S. fragrance market, including its competitive landscape, consumer behavior, pricing dynamics, distribution channels, and commercial opportunities. A proven track record of growing sales, developing new revenue streams, launching products, or expanding brands within the U.S. market. Hands‑on experience managing or scaling e-commerce channels, preferably Shopify, Amazon Seller Central, and other relevant online marketplaces. Experience developing and executing market entry strategies, business expansion plans, and commercial partnerships. Strong commercial and financial analytical skills, including revenue forecasting, margin analysis, budgeting, and performance reporting. Excellent negotiation, communication, presentation, and stakeholder management skills. Professional fluency in English, both written and spoken, with the ability to negotiate and communicate effectively with U.S.-based business partners. 4. Preferred Qualifications Experience working for an established perfume or fragrance company with exposure to international markets. Experience launching or scaling a fragrance brand in the United States. Established professional relationships with U.S. distributors, retailers, wholesalers, and e-commerce partners. Experience with direct‑to‑consumer (DTC) business models and omnichannel sales strategies. Familiarity with U.S. import procedures and applicable fragrance product, labeling, and regulatory requirements. A bachelor's degree in Business Administration, Marketing, E-Commerce, International Business, or a related field. Experience managing sales teams or cross‑functional commercial teams. 5. Key Performance Indicators (KPIs) Performance will be measured against agreed annual and quarterly targets, including: U.S. market revenue growth and total e-commerce sales growth. Achievement of sales, revenue, and profitability targets. Gross margin and contribution margin improvement. Successful expansion into new sales channels and geographic markets. Growth in new customer acquisition and customer retention. Improvement in conversion rates and average order value. Marketing efficiency, customer acquisition cost, and return on advertising spend. Successful development of distribution partnerships and retail relationships. Accuracy of sales forecasts and inventory planning. Successful execution of new product launches and market expansion initiatives. 6. Core Competencies Strategic thinking and commercial leadership. Strong understanding of the fragrance industry and premium brand positioning. Proven U.S. market knowledge and the ability to translate market insights into measurable business growth. Data‑driven decision‑making and financial acumen. Strong business development, negotiation, and relationship‑building capabilities. Entrepreneurial mindset with a strong focus on revenue, profitability, and market share. Ability to manage multiple initiatives and deliver results in a fast‑paced, growth‑oriented environment. #J-18808-Ljbffr