Sr. Paid Social Buyer

Senior Paid Social Lead Buyer

Position Description

ICON International is hiring a Senior Paid Social Lead Buyer to lead the buying and management of client media investments across major social platforms, including Meta, TikTok, Reddit, LinkedIn, Pinterest, Snapchat and others. This is the most senior individual-contributor buying role on the Ad Platforms team — the ideal candidate brings a strong foundation in planning, buying, reporting, and analytics, is comfortable leading strategy conversations with clients, and is ready to mentor associates or junior buyers while remaining hands-on in campaign execution. This role reports to the Paid Social Manager.

Responsibilities

• Lead the buying, planning, and management of full-funnel, direct response, and branding campaigns across social platforms
• Serve as the senior day-to-day buyer on assigned accounts, optimizing campaigns against performance goals and KPIs
• Analyze campaign data to develop and refine strategy, scale spend, and improve performance
• Develop testing structures and strategies to continually improve platform and campaign performance
• Partner cross-functionally with strategy, planning, measurement, Ad Ops, and programmatic teams to align on campaign goals and unique account needs
• Mentor and provide guidance to junior buyers and associates, sharing best practices and platform expertise
• Lead client meetings, confidently communicating ICON’s social tactics, strategic recommendations and performance results
• Monitor key metrics and proactively adjust strategy in real time
• Compile and analyze performance data, identify trends, and proactively bring recommendations to clients and internal teams
• Stay ahead of the latest platform updates, trends, and best practices in social media, sharing key learnings with the broader team

Skills and Qualifications

• Bachelor’s degree required
• 4–6 years of experience in paid social media, agency or client-side
• Proven track record managing and scaling paid social investment across major platforms
• Strong communication skills; comfortable presenting to clients and explaining complex concepts
• Highly organized with strong project management skills; able to manage multiple accounts and projects, reprioritizing as needs shift
• Strong understanding of platform algorithms, optimization levers, and ad products
• Advanced analytical mindset with a focus on media performance and driving results
• Experience developing testing strategies and compiling client-facing deliverables
• Experience mentoring or guiding junior team members preferred
• Intermediate Excel and AI tool proficiency
• Must have the legal right to work in the United States

Additional Information

Company Overview

Founded in 1986, ICON International provides clients with financial solutions built around the concept of corporate barter. We help businesses leverage their underperforming assets by trading those goods for high-value professional products/services. It's a complex and dynamic field, driven by strategy, integrity and creativity.

This position is based in ICON’s corporate office. The work environment is dynamic and collaborative, providing opportunities for growth and professional development.

The strength of our business comes from our people, our financial resources and the great relationships we’ve built with clients and other business partners. ICON brings them together to solve problems and to create innovative business opportunities. We’ve developed trading strategies that maximize asset value and improve business outcomes.

Award-Winning Culture: Celebrating 40 years and recognized as one of the 25 Best Places to Work in Connecticut and a Top Workplace in Fairfield County

Competitive Compensation: We offer a robust base salary paired with an attractive benefits package including generous PTO, medical, dental, vision, 401(k) with match.

ICON Disclaimer: The salary range for this role is $85K - $100k per year. This salary represents the good-faith minimum and maximum wage the Company reasonably expects to offer for this position at the time of posting. In addition to base salary, this position may be eligible for incentive pay or other forms of compensation, as applicable. The Company also offers a comprehensive benefits package as described. Actual compensation will be determined based on factors such as the candidate’s skills, experience, education, training, and work location. This posting is intended to comply with all applicable state and local pay transparency laws.

Apply now and become an integral part of a Company that’s reshaping the landscape of Corporate Finance and Barter.