Head of Digital Marketing

Ever since we started in 2007, Sunrun has been at the forefront of connecting people to the cleanest energy on Earth. It’s why we’ve become the #1 home solar and battery company in America. Today, we’re on a mission to change the way the world interacts with energy, and we’re building a company and brand that puts power at the center of life. And we’re doing it by designing a dynamic culture where employee development, well-being, and safety come first. We’re unlike any other solar company. Our vertically integrated model gives us total control over every part of the energy lifecycle – from sale through installation and beyond – so you can find endless opportunities for growth. Come join a career you can grow in and a culture you can run with.

As a leader at Sunrun, you’ll bring our leadership principles to life by creating the experience, leading by example, and communicating well & often. You’ll keep score to drive results, develop people to help them grow, and build a deliberate culture where our values shine: We Love People, We Love to Create, and We Love to Run. Most importantly, you’ll attract and retain top talent to help Sunrun build the best team on the planet. Together, we run.

Sunrun is seeking a Head of Digital Marketing to lead our digital growth strategy across paid media, SEO, lifecycle marketing, conversion rate optimization (CRO), and attribution. This role will be accountable for driving measurable business impact through data-driven decision-making, cross-functional leadership, and continuous optimization. The ideal candidate brings a strong owner mentality, can influence at all levels, and is equally comfortable setting strategy and diving into execution.

Key Responsibilities

• Own and lead Sunrun’s digital marketing strategy across paid media, SEO, lifecycle marketing, CRO, and attribution.
• Drive customer acquisition, engagement, and conversion performance through disciplined testing, experimentation, and optimization.
• Establish and manage performance measurement frameworks, attribution models, and reporting to clearly demonstrate ROI.
• Translate complex performance data into actionable insights and recommendations for senior leadership.
• Partner cross-functionally with Product, Analytics, Creative, Technology, Sales, and Operations to align digital initiatives with business objectives.
• Take full accountability for digital performance, results, and outcomes; proactively adjust strategy to meet or exceed targets.
• Balance long‑term strategic planning with hands‑on execution when needed to accelerate results.
• Collaborating with sales leadership to optimize conversion.
• Manage a marketing budget of 40+ million dollars.
• Work closely with paid media partners.
• Lead, mentor, and develop a high‑performing digital marketing team

Qualifications

• 10+ years of experience in digital marketing, performance marketing, or growth roles, with progressive leadership responsibility.
• 5+ years managing and developing high‑performing teams and/or agencies.
• Deep expertise in paid media, SEO, lifecycle marketing, CRO, and attribution.
• Highly analytical and data‑driven, with strong problem‑solving skills and experience leveraging data to drive decisions.
• Proven ability to communicate clearly and influence stakeholders at all levels, including executive leadership.
• Strong owner mentality with demonstrated accountability for performance and results.

Amanda Frock (View email address on click.appcast.io)

Please note that the compensation information is made in good faith for this position only. It assumes that the successful candidate will be located in markets within the United States that warrant the compensation. Please speak with your recruiter to learn more.

Starting salary/wage for this opportunity:

$131,796.00 to $175,728.00

Compensation decisions will not be based on a candidate's salary history. You can learn more here.

This job description outlines the primary responsibilities, some essential job functions, and qualifications for the role. It may not include all essential functions, tasks, or requirements. If you are a qualified individual with a disability and you need reasonable accommodation during the hiring process or to perform this role, please contact us at View email address on click.appcast.io.

Sunrun is proud to be an equal opportunity employer that does not tolerate discrimination or harassment of any kind. We believe that empowering people and valuing their differences are essential for our mission of connecting people to the cleanest energy on earth. Learn more here: EEO | Sunrun