Director Marketing, Patient Monitoring

Director Marketing of Patient Monitoring

The Director Marketing of Patient Monitoring is in charge of the direction of the Monitoring business unit. The Director of Marketing leads a team of Product Managers, who must influence and collaborate throughout the organization to successfully execute NK's strategy and annual targets. This role is seen as an expert in the field of Monitoring, supporting internal customers, notably sales, and working closely with key external customers.

Essential Functions and Main Duties

• Responsible for setting the vision and direction for the Monitoring business unit in support of NK's mission and Strategic Plan based on knowledge of customer needs, analysis of opportunities and good judgment.
• Guide the team on both upstream and downstream marketing projects, set business unit and product-level strategies and messages to differentiate NK products, services, and solutions. Be accountable for the quality and impact of work, measure results and ensure KPIs are met.
• Specifically, but not exclusively, setting and executing on 1) Annual Plans and Commercial Business Priorities, 2) Annual Strategic Plan and mid-term targets; 3) excellence in product launches and product development projects.
• Develop and sustain trust relationships with key thought leaders and top customers in the medical community. Ensure self and team consistently collect customer needs and market intelligence on competitors and embed in strategic and tactical plans. Advise other functions based on growing clinical, technical and business expertise in relevant markets.
• Accountable for team's quality and on-time work, managing the complete product life cycle for assigned product lines, including introduction of new products, promotion of existing products and discontinuation of mature/declining products. Guide team to effectively project-manage work and achieve objectives while collaborating with cross functional partners, driving alignment and advancing projects forward. Specifically, but not exclusively to:
• Work closely with leaders of Sales, other Marketing groups, Operations, Service, QARA and Finance to ensure strong collaboration on the planning, forecasting and executing on Annual Plans and Commercial Business Priorities, including the launch of new products, programs, promotions, target account execution and other business initiatives.
• Partner with the Upstream Marketing group to collect, analyze, quantify and communicate US customers and business needs to corporate and engineering entities, related to organic new product or product upgrades/enhancement and inorganic opportunities. Develop or support development to business cases to drive prioritization and allocation of resources. Lead or contribute to development project team for relevant product lines.
• Consistently ensure decisions regarding products, prices, promotion and sales channels are based on data, market trends and customer needs and aligned with company's strategy and goals.
• Demonstrate leadership maturity and strong communication skills; present, interact and influence across the organization, represent marketing and Business Units in executive committee meetings, corporate presentations and external customer meetings and interactions.
• Select, manage, develop, and hold accountable team members to meet department deliverables and responsibilities. Complete company people management requirements. Exhibit manager competencies.
• Adhere to all company policies, procedures, and business ethics codes.
• Duties may be modified or assigned at any time based on business need.

Qualifications

Education / Certification / Experience Required

• Bachelor's degree in business, science or related discipline; relevant education and experience accepted in lieu of degree. Advanced degree in business (MBA) or healthcare preferred.
• 10+ years of experience in marketing or related, within the medical device industry
• 5+ years of people management experience, including driving results through others, leading teams or projects, and providing training
• Upstream and Downstream marketing experience
• Expertise in patient monitoring (Vital signs) and/or critical care required. Knowledge of ventilation, anesthesia, hemodynamics, as well as NICU & Perioperative departments preferred.
• Previous sales or clinical experience preferred
• Level and compensation depend on location, experience, education and skills

Competencies Required

• Curious, self-reflective and growth mindset leader, with developed analytical, critical questioning and active listening skills
• Passion for and a solid track record of coaching and developing seasoned, professional, direct reports
• Proven ability to lead a team to set and achieve marketing and business results, and make sound, data-based business decisions
• Strategic, data driven, leader with a strong business acumen and ability to translate insights to strategy
• Effective project management skills, management of multiple complex projects and processes and ability to translate strategy into achievable tactical plans
• Influential communicator, able to present, motivate and get buy-in across varying stakeholder groups; comfortable in leading complex discussions with KOLs and other customer groups
• Proficient with Microsoft Office suite, and other relevant programs pertaining to products and marketing
• Must be able to communicate verbally and in writing, and to receive and understand verbal and written instructions in English
• Able to work effectively both independently and in a collaborative team environment

Compensation

The anticipated range for this position is $150,000 to $220,000. Actual placement within the range is dependent on multiple factors, including but not limited to skills, education, experience and location.

Perks and Benefits

Visit our Career page to learn more about Perks & Benefits and working at Nihon Kohden America.

Working Conditions

Schedule : The regular hours for this full-time position are 8:00 a.m. to 5:00 p.m., Monday–Friday, unless otherwise stated by the department manager. Holiday, weekend, and evening work hours may be required. Regular hours may vary due to the needs of the organization or department and are subject to change at any time at the Company's discretion.

Physical : Generally, may require some reaching, bending, stooping, squatting, crawling, kneeling, pushing, pulling, lifting, carrying up to 20 pounds, finger dexterity, repetitive motions, standing, walking, sitting, hearing, visual acuity, color vision. More specific details may be provided as needed or requested.

Travel : Approximately 30-40%

Access to Customer Sites : It is an essential function of this position to perform duties in healthcare facilities, and to achieve the necessary vendor credentialing. As part of this process, it is typically required to provide proof of vaccinations (including for COVID-19), and related personal medical information, and to comply with other criteria as needed to be able to work at customer sites. Typical vendor credentialing expenses will be paid/reimbursed by the Company.

Nihon Kohden America is committed to maintaining a professional and respectful workplace free from discrimination, harassment, and retaliation and welcomes all qualified candidates to apply. Employment decisions are based on qualifications, experience, and business needs, without regard to legally protected characteristics. This policy applies to all employment actions, including recruitment, hiring, promotion, compensation, training, and other workplace practices.

Nihon Kohden America complies with all applicable federal, state, and local laws regarding equal employment opportunity. Employees and applicants will not be subject to harassment or retaliation for asserting their legal rights. Questions or concerns regarding this policy may be directed to Human Resources at View email address on click.appcast.io.