Digital Marketing Manager

Who We Are Through our service brands Hyundai Motor Finance, Genesis Finance, and Kia Finance, Hyundai Capital America offers a wide range of financial products tailored to meet the needs of Hyundai, Genesis, and Kia customers and dealerships. We provide vehicle financing, leasing, subscription, and insurance solutions to over 3 million consumers and businesses. Embodying our commitment to grow, innovate, and diversify, we strive to reimagine the customer and dealer experience and launch innovative new products that broaden our market reach. We believe that success comes from within and are proud to support our team members through skill development and career advancement. Hyundai Capital America is an Equal Opportunity Employer committed to creating a diverse and inclusive culture for our workforce. We Take Care of Our People Medical, dental, and vision plans with no-cost and low-cost options Annual employer HSA contribution 401(k) matching and immediate vesting Vehicle purchase and lease discounts, plus monthly vehicle allowances by job level: Associate / Sr. Associate: $350 Director: $800 Executive Director: $900 VP or Above: $1,000 100% employer-paid life and disability insurance No-cost health and wellbeing programs, including a gym benefit Six weeks of paid parental leave Paid Volunteer Time Off, plus a company donation to a charity of your choice What to Expect The Digital Marketing Manager is responsible for delivering data‑driven, customer‑centric digital marketing strategies and programs across the full customer lifecycle. This role leverages Salesforce Marketing Cloud for lifecycle activation and journey optimization with Adobe Experience Cloud for digital experience management, behavioral analytics, and experimentation to enhance customer lifetime value, brand equity and loyalty retention. Operating within an automotive captive finance environment, this role partners closely with CRM, Digital, Analytics, IT, Compliance, and OEM stakeholders to ensure digital programs are personalized, measurable, compliant, and scalable across multiple brands and customer touchpoints. What You Will Do Lifecycle & Marketing Execution Lead execution of lifecycle marketing programs using Salesforce Marketing Cloud. Deliver desired outcomes for each customer lifecycle stage including acquisition, retention, renewal, and cross‑sell. Ensure marketing campaigns align with OEM brand standards, dealer marketing models, and compliance requirements. Support integrated, omni‑channel marketing strategies through digital channels to build brand awareness, dealer engagement, and customer loyalty. Coordinate cross‑channel journeys by aligning Salesforce Marketing Cloud communications with Adobe‑powered digital experiences. Develop personalization strategies using behavioral insights from Adobe Analytics and targeting capabilities across platforms. Collaborate with analytics and UX teams to improve journey relevance, cadence, and customer experience consistency. Analytics, Audience Strategy & Optimization Partner with analytics teams to assess customer behavior, journey performance, creative effectiveness, and funnel performance. Collaborate with customer experience and data stakeholders to define, activate, and refine customer audiences. Ensure consistent audience definitions, measurement frameworks, and data alignment across Salesforce Marketing Cloud, Adobe platforms, and enterprise data sources. Support experimentation and optimization initiatives, including A/B testing across customer communications and digital experiences. Partner closely with Creative, Brand, and External Agency teams using Adobe Creative Cloud tools (e.g., Photoshop, Illustrator, InDesign, XD/Figma workflows) to support efficient creative development. Ensure creative assets are designed for performance, personalization, and reuse across Salesforce Marketing Cloud and Adobe‑powered experiences. Support creative testing strategies by enabling variant development for email, on‑site, and landing‑page experiences. Provide digital and performance requirements to creative teams to ensure assets are optimized for channel, format, and user experience. Qualifications Minimum 5-7 years progressive experience in digital marketing, CRM marketing, or lifecycle marketing. Hands‑on experience executing campaigns in Salesforce Marketing Cloud. Experience with Adobe Experience Cloud, including Adobe Analytics. Experience with Adobe Creative Cloud or Figma. Automotive or financial services industries preferred. Bachelor’s degree in finance, business or related discipline. Working knowledge of current digital, digital media, and technology trends. Deep understanding of content marketing, email marketing, and SEO marketing concepts and strategies. Proven data‑driven thinker with a creative mindset, equally comfortable analyzing metrics and generating novel ideas for effective digital marketing strategies. Strong project management and Agile development skills. Strong interpersonal skills and proven ability to establish credibility with all levels of internal and external stakeholders. Excellent written and verbal communication skills, including the ability to present to leadership. Basic knowledge of HTML/CSS. Basic knowledge of SQL and/or Python. Proficient in Microsoft 365 Suite (Word, Excel, PowerPoint, Outlook, Teams, Copilot). Exceptional attention to detail and quality. Ability to work autonomously and in a team environment. Strong orientation toward results coupled with reputation for integrity and sound judgment. Must have the ability to challenge, when appropriate, existing practices. Physical Demands & Work Environment Employees in this class are subject to extended periods of sitting, standing, and walking. Monitoring and moderating noise levels may be required. Work is performed in an at‑home and office environment. #J-18808-Ljbffr