Head of Copy, Adobe Creative

Our Company Empowering everyone to create. Adobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences. We are looking for curious, ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process . Adobe is amplifying human ingenuity with AI. Our Team Adobe Creative is Adobe’s in-house brand-creative engine, developing the ideas, campaigns, and assets that power Adobe’s brand and business. We are part of the broader Content & Creative (“C&C”) organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe’s real-world moments; and shared service teams spanning Video, Talent, Partnerships, and Production. Together, C&C commissions and produces work while equipping teams across Adobe’s Global Marketing Organization and the company to create, adapt, and distribute high-quality work with greater speed and consistency. The Opportunity Adobe makes the tools the world uses to create. Our own writing and storytelling should set the standard for what those tools make possible. Adobe Creative is looking for a visionary Head of Copy to define the copywriting and narrative standard for Adobe Creative’s campaign and creative work, and to build the copywriting practice, teams and culture that bring that voice to life. You will lead language and narrative across Adobe Creative’s output, from campaign platforms and multi-platform storytelling to digital experiences, product narratives, brand films, and live moments. This is not simply a role responsible for reviewing copy or maintaining tone of voice. You will build a world-class internal copywriting practice designed for how brands communicate today: a versatile team able to move from hero campaign spots to scalable copy systems across audiences, channels, and markets. Working upstream, you will establish the verbal principles, frameworks, and working practices that help Adobe Creative find stronger stories and language earlier in the process. You will translate them into tools, systems, and AI-enabled workflows that can also create leverage beyond Adobe Creative through shared guidance, consultation and collaboration with teams across C&C, Adobe, and our agency partners. The Head of Copy drives Adobe’s identity architecture and core brand system . You own the copywriting practice and creative writing standard across Adobe Creative’s work, partnering closely with Brand on how Adobe’s verbal identity is