Social Media Manager

Social Media Manager

This role is open to candidates based in LATAM, Africa, and Eastern Europe. Please note that as this role supports U.S.-based clients, candidates must be available to work during U.S. business hours aligned with the client's time zone.

Client Overview

Our client manages a portfolio of distinct brands and is seeking an experienced social media professional to oversee and grow their presence across digital platforms. With multiple brands requiring unique visual identities, audiences, and positioning, they need someone who can balance creative execution with strong organization and consistent community engagement.

Role Overview

As a Social Media Manager, you will oversee the day-to-day social media presence of 7–8 distinct brands, primarily across Instagram and Facebook, with occasional TikTok management.

This is a hands-on execution role focused on content curation, visual storytelling, asset editing, community engagement, and brand growth. You will leverage existing photography and video libraries, source high-quality stock content when appropriate, and transform assets into polished posts and engaging reels.

The ideal candidate has a strong aesthetic eye, understands how to maintain distinct identities across multiple brands, and is highly skilled at turning existing assets—including static imagery—into compelling social content.

Location

Fully Remote | 9:00 AM - 5:00 PM EST

Key Responsibilities

Multi-Brand Social Media Management

• Manage and maintain social media activity for 7–8 distinct brands across Instagram and Facebook, with occasional TikTok management.
• Maintain a unique voice, aesthetic, and positioning for each individual brand.
• Curate visually cohesive social feeds that reflect each brand's identity and target audience.
• Balance multiple content needs and priorities while maintaining consistency across all accounts.

Content Curation & Creation

• Create aesthetically driven, brand-aligned social media content using existing photo and video libraries.
• Source high-quality stock photography and video assets when additional content is needed.
• Edit existing photos and videos into polished social media posts and reels.
• Transform static imagery into dynamic and engaging short-form video content.
• Ensure creative assets feel intentional, elevated, and appropriate for each individual brand.
• Leverage AI tools to support content creation, editing, ideation, and optimization.

Community Engagement & Interaction

• Monitor brand accounts daily and respond to comments and direct messages in a timely and professional manner.
• Engage with relevant accounts, influencers, and online communities to increase brand reach and visibility.
• Identify strategically aligned accounts and engagement opportunities that support brand growth.
• Maintain consistent and brand-appropriate interactions across each account.

Competitive Analysis & Social Listening

• Conduct competitive analysis to understand how comparable brands position themselves across social media.
• Identify emerging content trends, creative opportunities, and relevant industry developments.
• Monitor brand mentions and audience sentiment through social listening.
• Use competitive, audience, and performance insights to inform future content and engagement decisions.

Qualifications

Experience

• 3–5 years of professional social media management experience.
• Experience managing multiple social media accounts or brands simultaneously.
• Experience creating, curating, and publishing visually driven social media content.
• Experience in real estate or hospitality is a strong plus.

Skills

• Demonstrates a strong understanding of Instagram and Facebook, with the ability to support TikTok content when required.
• Has strong hands-on editing capabilities using tools such as CapCut, InShot, Adobe, or similar creative applications.
• Can transform static photography and existing visual assets into engaging reels and other short-form video formats.
• Has experience sourcing and curating high-quality stock imagery that complements established brand aesthetics.
• Demonstrates strong aesthetic judgment and can maintain distinct visual identities across multiple brands.
• Is comfortable leveraging AI tools to support content creation, editing, ideation, and performance optimization.
• Has strong written communication skills for creating brand-appropriate copy and engaging with online communities.
• Can manage multiple brands, publishing needs, and creative priorities simultaneously while maintaining strong attention to detail.

Mindset & Attributes

• Creative with a strong visual eye and appreciation for aesthetically driven content.
• Highly organized and capable of managing 7–8 brands simultaneously.
• Proactive and comfortable taking ownership of day-to-day social media execution.
• Detail-oriented and attentive to differences in brand voice, positioning, and aesthetic.
• Independent and capable of moving work forward without constant supervision.
• Curious about emerging social media trends, creative formats, and AI-enabled workflows.

What Success Looks Like

• All 7–8 brands maintain visually cohesive and brand-appropriate social media feeds.
• Social media accounts are consistently active and effectively managed.
• Content quality remains elevated and intentional across distinct brand identities.
• Static and existing assets are successfully transformed into engaging posts and reels.
• Engagement and audience interaction grow consistently over time.
• Comments and direct messages receive timely, professional responses.
• Competitive analysis and social listening contribute to stronger content and positioning decisions.

Opportunity

This is an exciting opportunity to take creative ownership of the social media presence of multiple distinct brands. You will have the ability to shape how each brand appears online, transform existing assets into compelling social content, and directly contribute to audience engagement and growth.

For someone with a strong aesthetic eye who enjoys balancing multiple brand identities and creating visually compelling content, this role offers significant creative variety and meaningful ownership.