Social Media Manager

United States / Boston, MA / London | Rotterdam | Amsterdam | Munich | Berlin | Erlangen | Frankfurt | StuttgartMarketing – Branding and Creative /Full-time /RemoteIntelligence Center X is Siemens Digital Industries Software's agentic enterprise system, empowering companies to embed agents alongside people with the context, intelligence, orchestration and governance they need to deliver AI-driven business impact. Siemens Digital Industries Software helps organizations of all sizes digitally transform using software, hardware and services from the Siemens Xcelerator business platform. Siemens' software and the comprehensive digital twin enable companies to optimize their design, engineering and manufacturing processes to turn today's ideas into the sustainable products of the future. From chips to entire systems, from product to process, across all industries.Siemens Digital Industries Software is looking for a Social Media Manager who lives at the intersection of community building and engagement, brand and product storytelling, and creative content creation. You will own and grow our social presence across existing and emerging channels – including establishing net new profiles for our new AI offering.You’ll be our voice in the social sphere: building campaigns that drive awareness, fostering community engagement, and shaping how the world understands our story. To succeed in this role, you should be creative, data-driven, culturally tuned-in, and relentlessly curious about where conversations happen and how to lead them.What You'll DoSocial Media ManagementOwn and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offeringDevelop and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytellingCreate and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native contentPartner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narrativesEnsure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team membersManage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement supportBuild and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand wayIdentifying trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authenticallyContent Creation & CampaignsDevelop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverageSupport product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversationsOwn the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf lifeMeasurement & OptimizationTrack and report on social KPIs: follower growth, engagement rate, reach, impressions, click-throughConduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordinglyA/B test content formats, posting cadences, captions, and creative to continually improve performanceUse social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI spaceProvide regular performance reports to marketing leadership with insights, learnings, and recommendationsWhat We're Looking ForRequired4+ years of social media management experience, with at least 2 years in a B2B technology companyProven track record of growing and engaging audiences on LinkedIn, X, and YouTube; experience launching profiles on new or emerging platformsExceptional writing skills, meaning you can make enterprise software sound exciting, human, and worth sharingStrong understanding of platform algorithms, content formats, and best practices across major social networksDemonstrated ability to translate complex technical concepts (agentic AI, machine learning, enterprise automation, knowledge graphs, etc.) into accessible, engaging social contentFamiliarity with AI brand positioning and experience producing social content for AI products or services – you understand how to build credibility and excitement around AI capabilities with both technical and business audiencesExperience managing executive social media programs and ghostwriting for senior leadersHands-on experience with social media management tools like Sprinklr, and social listening platformsData-driven mindset with the ability to turn analytics into actionable content strategyPreferredBackground in data engineering, software development, or a technical field – or deep social experience covering this spaceExperience marketing to both technical audiences (developers, architects) and business stakeholders (IT leaders, digital transformation executives)Portfolio of social campaigns that drove measurable business outcomes — pipeline, product signups, community growthFamiliarity with Salesforce and Marketo (or similar) for tracking social’s contribution to pipelineComfortable using AI tools to accelerate content production, ideation, and scheduling workflowsExperience with video production and editing for short-form social content (Reels, Shorts, TikTok-style formats)$102,500 - $155,000 a yearWe may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses and identifying potential inconsistencies or verification signals in application materials based on available information. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.