Sr. Manager, Sales Enablement

ABOUT THE JOB The Sr. Manager, Sales Enablement will accelerate productivity across our field sales organization by developing Regional Sales Managers (RSMs) into world‑class coaches and force multipliers. This leader will define and scale how we drive performance across Territory Sales Managers (TSMs) and Product Sales Managers (PSMs), with a focus on project‑based selling, modular solutions, and pipeline growth. WHAT YOU'LL BE DOING Build RSM Coaching Excellence: Design and implement scalable coaching frameworks for Regional Sales Managers Establish RSM assessment models and ongoing capability development Equip frontline leaders with tools to drive consistent execution and accountability Drive Field Sales Productivity: Define and standardize core sales motions across the field, including: Project pursuit and pipeline development Territory planning and coverage Modular solutions and value‑added product selling Translate strategy into practical playbooks and tools used in daily selling Scale Enablement Across the Field: Develop and deploy training programs delivered through RSMs Lead creation of playbooks, deal tools, and call frameworks Build and evolve a Sales Academy model to train and redeploy top talent Lead a High‑Impact Team: Manage and develop a team of sales enablement leaders (TSM and PSM focus) Set priorities aligned to company growth objectives Partner closely with Sales Leadership to align on execution and results Partner with other functional teams to drive outcomes (Systems, Tools, Analytics, Commercial Operations, etc.) Key Success Metrics Include: Improved productivity and ramp of TSMs and PSMs Measurable increase in pipeline quality and conversion rates Strong adoption of core selling motions across the field RSMs consistently operating as effective coaches and performance drivers EDUCATION AND QUALIFICATIONS Bachelor’s degree in Business, Marketing or related field. Minimum seven years of progressive and successful sales management experience with proven results and/or demonstrated high performance in a support function role with strong exposure to Customer and Lead‑to‑Cash process. Ability to develop frontline sales managers. Minimum of five years sales experience in complex, project‑based or solution selling environments; construction‑related, leasing business or logistics asset/facility management experience preferred. Preferred internal candidates should have demonstrated success in Enterprise Sales, Account Management or Enablement. Minimum five years of progressive experience managing or supporting complex, multi‑stakeholder deals, configurable offerings and territory‑based project‑driven selling for sales operations and enablement. High degree of proficiency in SAP Salesforce with capability to pull and analyze data for insights on sales performance. Strong degree of proficiency in Tableau preferred. Valid driver’s license is required. Ability to thrive in highly dynamic, entrepreneurial, time‑sensitive, collaborative environment. Strong leadership presence; able to influence senior stakeholders with a track record of turning strategy into field execution. Strong strategic thinking and planning skills. Strong business application skills including high level of Excel (reporting functions) and PowerPoint. High level communication and collaboration skills, both written and verbal, with all levels and comfortable with public speaking. Ability to translate strategy into practical field tools Benefits and Travel Up to 50% travel to branches and other locations. When not traveling for business purposes, the expectation is to be in the office 100% of the time. All regular WillScot positions offer a generous benefits package to help our employees and their families Be Well. This includes medical, dental, vision, disability, life insurance, paid time off (including Company holidays), tuition reimbursement, a retirement savings plan with company match, and more! Many positions also have variable pay opportunities including commission, bonus, performance rewards, or other incentive programs. We are an Equal Opportunity Employer. Veterans and individuals with disabilities are encouraged to apply. #J-18808-Ljbffr