Sr. Specialist, National Marketing & Communications (Care Connections) - REMOTE
Molina Healthcare
Job Description
Provides senior level support for marketing and communications operations activities across the Molina enterprise. Supports the development and maintenance of marketing and communications workflows, campaign schedules, and projects, and ensures successful media channel execution. Drives alignment between marketing strategy goals and operations - ensuring that campaigns and programs effectively support member engagement, provider relations, and regulatory compliance.
Essential Job Duties
- Supports the execution of marketing and communications campaigns across all enterprise communications channels and platforms.
- Tracks and coordinates enterprise marketing and communications project timelines, deliverables, internal/external resources, and marketing/communications documentation.
- Supports the planning, development, and implementation of marketing operations initiatives to support marketing and communications efforts for members/prospective members, providers, and other stakeholders.
- Supports annual planning, budgeting, and vendor coordination for marketing and communications.
- Coordinates cross-functional planning efforts and ensure alignment with organizational goals, and timely completion of projects and initiatives.
- Develops dashboards and performance reports to measure campaign effectiveness, member engagement, project status, and return on investment (ROI).
- Monitors key performance indicators (KPIs) and provides insights to support continuous improvement.
- Analyzes performance data and provides actionable insights to improve engagement, ROI and overall effectiveness.
- Contributes to process improvement initiatives and knowledge sharing across the marketing and communications operations department.
- Ensures all marketing and communications materials meet Centers for Medicare and Medicaid Services (CMS), state Medicaid, and Health Insurance Portability and Accountability Act (HIPAA) requirements.
- Collaborates with internal teams and external vendors to ensure successful execution of campaigns and projects.
- Provides training and support to new and existing marketing and communications team members.
Job Requirements
- At least 3 years of progressive marketing/communications/operations experience, or equivalent combination of relevant education and experience.
- Success executing integrated marketing campaigns.
- Understanding of the managed care industry and regulatory landscape.
- Proficiency in customer relationship management (CRM) systems, analytics platforms, and social media tools.
- Proficient in marketing technology platforms (e.g., Salesforce Health Cloud, Adobe Experience Manager, Tableau).
- Tactical execution and problem-solving abilities.
- Organizational skills, attention to detail, and commitment to quality.
- Project management experience/experience managing complex projects in a regulated environment.
- Ability to work cross-functionally with internal/external stakeholders in a highly matrixed organization.
- Collaborative team player with relationship-building skills.
- Effective verbal and written communication skills.
- Microsoft Office suite and applicable software programs proficiency.
- Preferred Qualifications
- Familiarity/experience with health care, managed care, or other regulated industries.
- Project management software experience.
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