Vice President of Marketing Demand Generation

Vice President of Marketing Demand Generation

About the Company

Private equity-backed, multi-state dermatology platform providing medical dermatology, pathology, and cosmetic services.

Industry
Hospital & Health Care

Type
Privately Held, Private Equity-backed

About the Role

The Company is seeking a VP of Marketing Demand Generation to lead enterprise-wide patient growth, brand strategy, and direct-to-patient marketing. The successful candidate will be responsible for building and executing a modern, scalable marketing strategy that accelerates patient acquisition, strengthens retention, and supports the growth of aesthetic and cosmetic services. This role requires a strategic operator with a data-driven, digital marketing approach, and a strong focus on local market activation, CRM, and patient lifecycle management. The VP will work closely with various teams to drive measurable growth and enhance the patient experience, and must be adept at managing a multi-million-dollar marketing budget with a proven track record of ROI. Applicants for the VP of Marketing Demand Generation role at the company should have a Bachelor's degree in a relevant field, at least 10 years of progressive marketing leadership experience, and a minimum of 5 years in direct-to-patient marketing within multi-site healthcare provider services. The ideal candidate will have a background in dermatology, aesthetics, med spa, or cosmetic surgery, and be familiar with patient engagement technologies and online scheduling platforms. The role demands a leader who is strategic, data-driven, and customer-obsessed, with the ability to balance enterprise standardization with market-level flexibility. Experience in scaling consumer healthcare marketing programs across multiple geographic markets and a proven ability to lead change and scale a team are essential.

Functions

• Marketing