Publicity Specialist

Job Description

Job Description

Position Summary

The Publicity Specialist is responsible for assisting in the planning and execution of publicity campaigns for entertainment productions. This includes supporting the development of media lists, securing media coverage, and implementing media strategies. The role will collaborate other team member to support the overall public relations initiatives for the productions.

Requirements

Essential Job Functions & Responsibilities:

Media Research & Outreach:

- Assist in building national and regional media lists for entertainment productions

- Pitch media outlets to secure coverage for the productions

- Establish and maintain relationships with media professionals

- Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

- Collaborate internally and externally to create effective, result-driven publicity strategies for entertainment productions

- Plan and execute publicity campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

Submission Plan Development & Implementation:
- Develop submission plans for publicity campaigns and implement them

- Understand and execute social publicity tactics on behalf of clients

- Identify media influencers to use on behalf of clients

- Ensure submission plans are executed efficiently and effectively

Content Development:
- Writing compelling press materials, pitch letters, and promotional copy

- Responsible for writing press releases and pitches

Analysis:

- Monitor publicity campaign performance and provide regular reports to the Publicity Lead

- Assist in analyzing media coverage and audience reach

Other Common Job Functions

- Build and maintain positive and engaging relationships with media (print, broadcast, online, blogs, consumer, mainstream, urban, tech and trade press)

- Work collaboratively with team members that align with the company's purpose, mission and vision

- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

- Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

- Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision

- Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education and Experience Requirements:

Required:

- Bachelor's Degree in Public Relations, Communications, Marketing, or related field

- Previous experience in public relations, publicity, or related field

- Strong written and verbal communication skills

- Knowledge of media outlets and industry influencers

- Detail-oriented with strong organizational and multitasking skills

Preferred:

- Experience in the entertainment industry

- Ability to speak and read Japanese

Desired Skills and Abilities:

- Strong interpersonal and relationship-building skills

- Ability to work collaboratively in a team environment

- Analytical thinking and problem-solving skills

- Passion for entertainment and pop culture

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.