Associate Brand Manager

Associate Brand Manager

Watsonville, CA Location: Remote Salary: 103K - 119K

Nordic Naturals is the #1 fish oil brand in the U.S., committed to improving health through science-backed, sustainably sourced nutritional supplements known for exceptional quality, purity, and efficacy.

Reporting to a Brand Manager, the Associate Brand Manager helps shape the future growth of the Nordic Naturals portfolio through consumer-driven innovation, portfolio strategy, and integrated brand marketing. This role is ideal for a marketer who enjoys solving complex business challenges, translating consumer insights into new products, and collaborating across functions to bring innovations to market. The Associate Brand Manager will play a meaningful role in growing one of the most trusted brands in the natural products industry.

Success in this role requires strong business acumen, strategic thinking, consumer curiosity, cross-functional leadership, excellent communication skills, and a passion for building innovative brands.

Essential Function Statements

Portfolio Strategy

• Help develop and execute portfolio growth strategies aligned with company objectives and brand priorities.
• Analyze business performance using syndicated data, retailer insights, consumer research, and internal sales data to identify opportunities and develop actionable recommendations.
• Recommend portfolio optimization opportunities, including SKU rationalization, pricing strategy, packaging updates, and product lifecycle management.

Innovation & Commercialization

• Develop new product concepts from ideation through commercialization using Nordic Naturals' stage-gate innovation process.
• Lead cross-functional commercialization activities, including packaging development, positioning, claims, launch planning, and go-to-market execution.
• Drive renovation initiatives, including product reformulations, packaging enhancements, retailer exclusives, and line extensions.
• Identify consumer insights, market trends, and whitespace opportunities to inform innovation and long-term portfolio growth.

Brand Marketing

• Partner with Brand Managers and agency partners to develop integrated marketing campaigns, creative assets, and media plans.
• Contribute to annual brand plans, promotional calendars, and retailer marketing programs.
• Develop product positioning, messaging, launch materials, and sales support tools across digital, retail, practitioner, and eCommerce channels.
• Ensure all marketing initiatives reinforce Nordic Naturals' premium brand positioning and scientific credibility.
• Demonstrate flexibility by adapting to evolving business priorities and contributing wherever needed to achieve team objectives.

This role offers broad exposure to portfolio strategy, innovation, commercialization, and integrated marketing, providing a strong foundation for future brand leadership opportunities.

Position Qualifications

Competency Statements

• Ownership & Accountability – Takes ownership of responsibilities, follows through on commitments, and learns from feedback and mistakes.
• Strategic Thinking – Connects consumer insights, business objectives, and market trends to identify growth opportunities and solve complex problems.
• Business & Consumer Curiosity – Seeks to understand consumer behavior, competitive dynamics, and business performance to inform recommendations.
• Communication & Influence – Communicates ideas clearly and confidently, adapting messages to different audiences and influencing cross-functional partners.
• Initiative – Proactively identifies opportunities, solves problems, and drives work forward with minimal direction.
• Collaboration – Builds strong relationships and works effectively across cross-functional teams to achieve shared goals.
• Project Management – Effectively manages multiple priorities, timelines, and stakeholders to deliver high-quality results.
• Adaptability – Thrives in a fast-paced environment, embraces change, and navigates ambiguity with a positive, solutions-oriented mindset.

Skills & Abilities

Computer Skills: Must be proficient with MS Office and have advanced Excel and PPT skills.

Certifications & Licenses: N/A

Other Requirements

• Bachelor's degree in Marketing, Business, or a related field required; MBA preferred.
• 3+ years of experience in Brand Management, Product Management, Product Marketing, or Category Management; dietary supplement or CPG experience preferred.
• Strong analytical skills; experience with syndicated market data (e.g., SPINS, Circana, Nielsen) preferred.
• Experience supporting new product innovation and stage-gate commercialization processes.
• Strong creative judgment and experience supporting integrated marketing campaigns.
• Demonstrated ability to lead cross-functional teams, influence stakeholders, and keep projects on track.
• Excellent interpersonal, communication, and presentation skills, with the ability to communicate recommendations, decisions, and business tradeoffs clearly to cross-functional partners and leadership.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Collaborative team player who thrives in a fast-paced environment, embraces ambiguity, and builds structure where needed.