Marketing Manager

Marketing Manager

We are seeking a motivated, creative, and results-oriented Marketing Manager to develop, coordinate, and execute marketing initiatives that support the company's growth and sales objectives.

Key Responsibilities

Marketing Strategy & Execution

• Work closely with the SVP of Sales & Marketing to develop and execute the company's marketing strategy.
• Develop annual and quarterly marketing plans aligned with company revenue and business objectives.
• Manage day-to-day marketing activities and ensure projects are completed on schedule.
• Develop campaigns that generate awareness, qualified leads, customer engagement, and business opportunities.
• Monitor marketing performance and make recommendations for improvement.
• Maintain consistency in company branding, messaging, and market positioning.

Sales & Marketing Collaboration

• Work closely with the Sales & Marketing Manager to understand the company's sales process, customer base, products, services, and competitive landscape.
• Learn and document current sales and marketing processes, tools, campaigns, and best practices.
• Collaborate with the Sales & Marketing Manager to identify marketing opportunities that can support sales growth.
• Develop marketing materials and sales-support tools, including presentations, brochures, proposals, case studies, email campaigns, and digital content.
• Work with the sales team to understand customer needs and translate those insights into effective marketing programs.
• Support lead-generation and lead-nurturing activities in coordination with the sales team.
• Ensure marketing campaigns and messaging are aligned with sales priorities and customer requirements.

Digital Marketing

• Manage and coordinate the company's digital marketing activities.
• Develop and manage website content and updates.
• Plan and execute email marketing campaigns.
• Manage social media content, scheduling, and engagement.
• Support SEO, online advertising, and other digital marketing initiatives.
• Monitor website traffic, engagement, leads, and campaign performance.
• Research and recommend new digital marketing channels and opportunities.

Content & Brand Management

• Develop high-quality marketing content for customers, prospects, partners, and internal teams.
• Create or coordinate brochures, presentations, newsletters, case studies, articles, advertisements, and other marketing materials.
• Maintain consistent brand standards across all marketing channels.
• Coordinate with internal teams and external vendors, agencies, designers, and other marketing resources as needed.
• Ensure all marketing communications accurately represent the company's products, services, and value proposition.

Market Research & Business Intelligence

• Conduct market and competitive research to identify trends, opportunities, and potential threats.
• Monitor customer and industry trends relevant to the company's business.
• Research target markets, customer segments, and potential new opportunities.
• Provide the SVP with regular updates and insights regarding marketing performance and market activity.
• Use data and analytics to evaluate marketing effectiveness and recommend improvements.

Events & Promotional Activities

• Plan and coordinate trade shows, conferences, customer events, webinars, networking events, and other promotional activities.
• Coordinate event logistics, marketing materials, promotional campaigns, and follow-up activities.
• Work with the sales team to maximize lead generation and customer engagement from events.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 3–5 years of marketing experience, preferably in a B2B environment.
• Experience developing and executing marketing campaigns.
• Strong written and verbal communication skills.
• Strong project management and organizational abilities.
• Experience with digital marketing, email marketing, social media, and content development.
• Familiarity with CRM and marketing automation platforms.
• Strong analytical and problem-solving skills.
• Ability to work independently while collaborating effectively with sales and senior leadership.
• Ability to learn complex products, services, and markets quickly.

Preferred Qualifications

• B2B marketing experience.
• Experience supporting a sales organization or business-development team.
• Experience with trade shows, industry events, and customer marketing.
• Experience with CRM systems and marketing analytics.
• Experience with website management, SEO, and digital advertising.
• Graphic design or content-development experience is a plus.
• Experience working with external marketing agencies or vendors.