Chevrolet Assistant Manager, Retail Events

Description

Work Arrangement

This role is categorized as hybrid. The successful candidate is expected to report to GM Warren Technical Center (WTC) three times per week, or as dictated by business needs.

The Chevrolet Assistant Manager, Retail Events is an individual contributor role responsible for planning, coordinating, and executing Chevrolet retail and recognition events, with a primary focus on dealer-facing programs. This role manages end-to-end event logistics and related dealer communications to ensure Chevrolet dealers and field team members are informed, engaged, and recognized in alignment with brand, sales, and customer experience objectives.

The individual will partner closely with agency partners (Morley and JMW), internal Chevrolet teams, and field organizations to deliver high-quality dealer events and clear, timely communications that support Chevrolet’s retail and recognition strategies.

What You’ll Do

Lead Chevrolet retail and dealer-facing event strategy and execution across multiple concurrent programs.

Own the Chevrolet dealer event calendar and ensure all major retail, training, and recognition events are planned and communicated at least one year in advance.

Plan and execute the annual Chevrolet Dealer of The Year (DOTY) Event and Elite Leaders Program, managing experience design, location, travel, and production partners.

Co-manage the Chevrolet National Dealer Conference with internal and external partners, including agenda, content, and logistics.

Lead Chevrolet’s presence at NADA and the annual Chevrolet Make-Meeting, coordinating internal experts, agencies, and suppliers.

Plan and execute Chevrolet LMA Leaders Meetings, including in-person sessions, from agenda design through logistics and production.

Plan and execute Chevrolet Dealer Sales Contests (for example: CMA Awards and Daytona 500) including guest experience, travel, and production.

Develop and manage clear, timely dealer communications supporting all retail events and recognition programs.

Manage agency and vendor relationships, and operating processes to ensure compliance, efficiency, and strong dealer experience outcomes.

What successful performance looks like:

Recognized as a fully qualified, experienced professional with complete knowledge of own area and broad knowledge of related areas. 

Exercises independent discretion and judgment on significant matters based on professional knowledge. 

Breaks broad challenges into initiatives capable of implementation and proposes solutions that improve processes and services. 

Resolves diverse, non-standard problems using advanced analytical and problem-solving techniques. 

Owns delivery of solutions, drives cross-team efforts, and has significant operational impact across the function. 

Demonstrates strong accountability, collaboration, and influence while operating with minimal day-to-day guidance. 

Your Skills & Abilities (Required Qualifications) 

Bachelor’s degree or 4+ years of experience in the automotive industry in lieu of a degree.  

4+ years in sales or sales operations. 

Significant experience in retail sales operations, dealer performance, data analytics, or business operations. 

Demonstrated experience planning and executing complex events or projects with multiple stakeholders, ideally including incentive or recognition programs.

High level of organization and attention to detail; able to manage multiple projects and deadlines simultaneously.

Strong analytical, problem-solving, and project management skills. 

Strong communication, influence, and presentation skills with the ability to work effectively across functions and levels. 

What Can Give You a Competitive Advantage (Preferred Qualifications) 

Experience in Chevrolet or GM retail operations, sales operations, or dealer performance. 

Experience working with external agencies and suppliers (event production, travel/logistics, creative, etc.) and managing to scope, budget, and timelines.

Experience partnering with field teams, brand teams, and cross-functional stakeholders to execute business strategy. 

GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)

This role is categorized as hybrid. This means the selected candidate is expected to report to a specific location at least 3 times a week {or other frequency dictated by their manager}.

The selected candidate will be required to travel <25% for this role.

This job is not eligible for relocation benefits. Any relocation costs would be the responsibility of the selected candidate.

About GM

Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.

Why Join Us 

We believe we all must make a choice every day – individually and collectively – to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.

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Non-Discrimination and Equal Employment Opportunities (U.S.)

General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.

All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws. 

We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.

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