Brand Influencer - St. Louis, MO

Join Our Team

We are specifically looking for candidates that live in Salt Lake City and surrounding areas. Candidates should have flexible schedules. However, most activations do occur Thursdays - Sundays between 4pm-12am. Activations are typically 2-4 hours in length. Candidates must be 21 years and older.

Position Overview

MKTG Brand Influencers are brand enthusiasts that educate consumers on high profile brands at on and off premise locations as well as special events. They must be able to deliver safe and unique experiences, and help consumers make informed brand decisions. They are expected to interact and actively engage consumers at the point of purchase and experience, with the end goal of reinforcing and/or increasing brand awareness. The Brand Staff embodies the brand they represent and humanizes the brand as a result. They build consumer trust by providing product knowledge and education.

Brand Influencers have a wide range of job responsibilities related to engaging consumers to recognize, prefer and purchase our client brands. For this reason, MKTG hires personable, friendly, and professional Brand Influencers. In addition to participating in promotional events when selected, Brand Staff are expected to complete regular online trainings regarding our client brands. Brand Staff must have the ability to immerse themselves in order to obtain an extensive level of knowledge including Category, Product Distillation/Production and Brand with the ability to pass exams testing said knowledge.

This position is an Occasional Employment Position. Being hired as a Brand Influencer does not guarantee the employee will be assigned to any particular quantity of assignments. Individuals must sign-off on all required forms and must adhere to all MKTG Policies & Procedures and the North America Diageo Marketing Code.

Primary Responsibilities

• Follow all Covid-19 related safety standards
• Actively engage and educate consumers at the point of experience, purchase and consumption
• Humanize the brands and build trust of consumers through education
• Lead consumers through a sampling journey of featured product(s) (where legal and within local legal limitations and as per policy)
• Regularly complete digital training for market brand and programs as directed
• Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
• Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
• Distribute premiums to consumers
• Follow Responsible Server Guidelines and report guideline violations
• Pre-merchandise accounts with Diageo point-of-sale (POS)
• Pay for bar spend or product via company issued debit card
• Pick up activation materials to execute assigned activations or events
• Ensure proper care and return of company property (i.e. uniforms, event materials)
• Complete post-event recap (ERF) in MKTG reporting website
• Take digital event photos and contribute to markets social media account
• Understand how Diageo brand differs from competitors and report on competitive activity in market
• Maintain appropriate appearance for consumer engagement
• Follow company policy and procedures

Required Skills & Experience

• Outgoing Brand Knowledge and Personification of the Brand Individual must complete training in order to understand what the brand/program represents, stands for and how it differs from other brands. Individual must be able to translate brand information to consumers in a relatable manner.
• Engaging - Individual must be outgoing, personable and courteous with consumers and approach them with a friendly and helpful attitude, with the goal to build trust in the brand.
• Reliable Individual must always arrive to events ready to start on time, and must work until event end

Physical and Other Requirements

• Able to stand/walk for extended periods of time
• Able to carry heavy trays, boxes, objects up to 50lbs.
• Must have reliable mode of transportation to be able to transport yourself as well as activation materials
• Able to maintain a pleasant disposition under stress
• Satisfy consumer appeal and client marketing requirements
• Approachable and able to engage consumers