Regional Marketing Manager

SmithGroup is an integrated design firm with a reputation for cultivating a top-ranked culture while pioneering award-winning innovative design solutions. We blend research, data and technology with ingenuity and a creative spirit to deliver resilient, inclusive spaces that solve our clients' greatest challenges. Our teams create exceptional design solutions for healthcare, science and technology, workplace, mixed use, higher education, cultural, waterfront, parks and open spaces, and urban environments. We are looking for passionate problem solvers who want to elevate design, push boundaries and create a more resilient future.


SmithGroup is looking for a Regional Marketing Manager to join our team. This position may be based out of our Philadelphia, Atlanta, Boston, DC, or Charlotte offices.


Working in this role, you will:


Regional Management (20%)

• Lead, mentor, and manage regional marketing staff; support recruitment and hiring.

• Establish and oversee regional training programs (pursuits, branding, systems, communications).

• Partner with regional leadership to align marketing support with business needs.

• Ensure consistent application of marketing standards, tools, and processes.

• Improve workflows and optimize use of technology.

• Assign and monitor workload to ensure quality, timeliness, and efficiency.

• Manage regional marketing budget.

• Prepare regular performance reports on sales, communications, and awards.

• Facilitate regional marketing and leadership meetings.

Brand & Visibility (30%)

• Serve as the regional marketing lead inclusive of communicating strategy, brand, and priorities.

• Develop and execute the regional communications strategy in partnership with leadership and communications teams.

• Lead or support strategic growth initiatives (new offices, services, campaigns, pre-positioning).

• Oversee thought leadership, awards, and photography planning and execution.

• Partner with leadership on events, conferences, and industry engagement.

• Coordinate regional survey submissions.

• Build and maintain industry relationships to support business development and intelligence gathering.

Strategy & Messaging (30%)

• Lead marketing support for key client strategies and capture planning (in partnership with BD).

• Ensure consistent, strategic messaging across all marketing channels and platforms.

• Align office-level strategies with regional marketing priorities.

• Collaborate with leadership to develop and implement annual marketing and communications plans.

• Support development of studio and office marketing strategies.

Pursuits & Presentations (20%)

• Guide go/no-go decisions and pursuit strategy for key opportunities.

• Partner with teams to define win strategies, messaging, and differentiators.

• Lead or coach interview preparation and rehearsals.

• Provide oversight and guidance on proposals and pursuit execution as needed.

An ideal candidate has:

• Bachelor's degree in Marketing, Communications, Journalism, or related field (or equivalent).

• 10+ years of experience in the A/E/C industry including 3+ years of staff management experience.

• Master's degree and/or CPSM certification preferred.

• Strong understanding of marketing strategy, branding, and communications.

• Excellent leadership, coaching, and team development skills.

• Strategic thinker with creative problem-solving skills and the ability to manage large projects/teams.

• Proficiency in Microsoft Office and InDesign; familiarity with Dynamics and OpenAsset preferred.

At SmithGroup, we are committed to helping our staff thrive with great projects and time to unwind. We offer flexible scheduling, a hybrid work environment, 3 weeks of PTO within your first year of employment with the option of purchasing additional time off, 8 paid federal holidays, plus 15 extra Fridays off! Our benefits plan includes medical, dental, and vision coverage, wellbeing resources, paid parental leave, a flex spending account and voluntary insurance options. We invest in your future through our 401(k) program with employer matching, tuition reimbursement program, one-on-one career coaching and professional development opportunities. While we may ultimately pay more or less than a posted salary range, at the time of posting the anticipated salary range for this position is $110,000 to $129,000 annually and you are eligible for a performance-based bonus each year. To be considered for this role, please create a profile and apply!


Equal Opportunity Employer

We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws. If you require reasonable accommodation to complete this application, interview, or otherwise participate in the employee selection process, please direct your inquiries to View email address on click.appcast.io.