Director, Marketing

About REDI Cincinnati is the first point of contact for companies looking to locate or expand within the 15-county, three-state Cincinnati region, spanning southwest Ohio, northern Kentucky and southeast Indiana. As the regional economic development organization, and JobsOhio’s Network Partner for southwest Ohio, REDI Cincinnati unites the region to compete globally, attract business investment, create jobs and strengthen our regional economy. The Opportunity REDI Cincinnati is seeking a strategic, creative and results-driven Director of Marketing to elevate the Cincinnati region's visibility, strengthen REDI's brand and drive meaningful engagement with companies considering locating or expanding in the region. Reporting to the Vice President of Strategic Growth, this individual will play a key role in developing and executing integrated marketing initiatives that support REDI's organizational priorities and target industry attraction and existing business strategies. The ideal candidate combines strategic thinking with hands‑on execution, brings fresh ideas and sound judgment and thrives in a collaborative, fast‑paced environment. This individual will take ownership of marketing initiatives from concept through completion, manage external partners and use data‑driven insights to continually strengthen marketing performance. Key Responsibilities Marketing Strategy & Execution Partner with the Vice President of Strategic Growth to develop and execute integrated marketing plans aligned with organizational priorities and strategic goals across target industries. Translate strategic objectives into actionable marketing campaigns, content strategies and measurable outcomes. Proactively identify opportunities to strengthen marketing effectiveness, audience engagement and regional visibility. Digital Marketing & Lead Generation Lead the development, execution and optimization of integrated paid and organic marketing campaigns across digital, social and traditional channels. Direct external digital marketing partners to drive brand awareness, audience engagement and qualified lead generation. Develop strategic marketing calendars, campaign objectives and content themes aligned with REDI's priorities. Brand, Content & Website Management Ensure consistent, compelling and on‑brand messaging across REDI's digital platforms, marketing collateral, presentations and external communications. Collaborate with internal teams and external creative partners to develop high‑quality content and videos that communicate the Cincinnati region's competitive advantages. Oversee REDI's website content, performance, user experience and ongoing optimization to support marketing and business development objectives. Partner with strategic communications, research, engagement, business development and project management teams to ensure accuracy, consistency and alignment across marketing materials and communications. Analytics & Performance Monitor and analyze website, digital campaign and organic social performance to evaluate effectiveness and identify opportunities for improvement. Translate marketing data into actionable insights and recommendations that inform strategy, optimize resources and strengthen return on investment. Support quarterly marketing performance reporting for organizational leadership, REDI's Executive Committee and JobsOhio. Agency, Budget & Project Management Manage external marketing agencies, creative partners and vendors to ensure high‑quality work, timely delivery and alignment with strategic objectives. Oversee marketing project timelines, budgets, campaign expenditures and vendor coordination. Identify and implement tools, technologies and process improvements that enhance efficiency, collaboration and marketing performance. Qualifications & Experience Bachelor's degree in marketing, communications, journalism, public relations or a related field, or equivalent professional experience. 6–8 years of relevant marketing experience, including demonstrated success developing and executing integrated marketing strategies and campaigns. Strong expertise in digital marketing, paid media, content strategy, social media, website management and lead generation. Demonstrated experience managing external agencies, complex projects and multiple competing priorities. Strong analytical skills with the ability to interpret marketing data, assess campaign performance and recommend actionable improvements. Exceptional written, verbal and visual communication skills, with strong attention to detail and brand consistency. Proficiency with marketing analytics, CRM, marketing automation and digital content management platforms. Experience leading marketing initiatives independently while collaborating effectively across teams and with senior leadership. Experience in economic development, place marketing or B2B marketing is preferred but not required. What We're Looking For Beyond technical marketing expertise, the REDI team is looking for someone who: Takes ownership: Demonstrates initiative, follows through on commitments and delivers high‑quality results. Thinks strategically: Connects marketing activities to broader organizational objectives and proactively identifies opportunities for improvement. Balances creativity with data: Brings fresh ideas, challenges conventional thinking and uses insights to inform decisions. Thrives in a fast‑paced environment: Manages competing priorities, adapts quickly and maintains exceptional attention to detail. Collaborates effectively: Builds strong relationships, communicates openly and works across teams to achieve shared goals. Is passionate about making an impact: Understands the power of marketing to influence business decisions and contribute to the Cincinnati region's economic growth. Work Environment This position is based in downtown Cincinnati and requires in‑office work Monday through Thursday. The role may also require occasional off‑campus meetings, community engagements, and evening events as needed. Salary & Compensation Annual Salary: $73,000 - $88,000 Annual, performance‑based bonus opportunity Flexible Spending Account (FSA) 401(k) retirement plan Paid time off and holidays Professional development opportunities and resources Employee wellness program Technology Stipend Supplemented parking program #J-18808-Ljbffr REDI Cincinnati