Marketing Automation Specialist

Marketing Automation Specialist

The CRM Marketing Automation Specialist is responsible for the technical execution, automation, and optimization of CRM marketing programs across Porsche Financial Services, Bentley Financial Services, and Lamborghini Financial Services.

Reporting to the Manager, CRM, this role partners closely with the CRM Marketing Manager to build, deploy, test, and optimize customer lifecycle campaigns using Salesforce Marketing Cloud and related marketing technologies. The position serves as the technical expert for marketing automation, audience segmentation, journey configuration, campaign deployment, data management, and reporting while ensuring operational excellence and compliance with brand and regulatory standards.

This role combines marketing technology expertise with analytical thinking to deliver personalized customer communications that enhance engagement, loyalty, and customer experience.

Roles & responsibilities

• Marketing Automation & CRM Operations
• Campaign Deployment
• Audience & Data Management
• CRM Technology
• Testing & Quality Assurance
• Analytics & Optimization
• Cross-Functional Collaboration
• Process Improvement

Qualifications

Required Qualifications:

• Bachelor's degree in Marketing, Business, Information Systems, Computer Science, Communications, or a related field (or equivalent experience).
• Salesforce Marketing Cloud certifications preferred.

Experience (Job and Industry):

• 35 years of experience in CRM operations, marketing automation, digital marketing, or marketing technology.
• Hands-on experience with Salesforce Marketing Cloud including Journey Builder, Automation Studio, Email Studio, and Content Builder.
• Experience developing SQL queries, audience segmentation, and marketing automation workflows.
• Experience supporting CRM lifecycle campaigns.
• Experience within financial services, automotive, luxury, or another highly regulated industry preferred.

Preferred Certifications:

• Salesforce Marketing Cloud Administrator
• Salesforce Marketing Cloud Email Specialist
• Salesforce Marketing Cloud Consultant
• Salesforce Data Cloud
• Salesforce AI Associate
• Adobe Marketo Engage
• HubSpot Marketing Software
• Google Analytics (GA4)
• Tableau or Microsoft Power BI
• SQL Certification

Core Skills:

• Excellent interpersonal and communication skills, strong analytical and planning skills
• Highly organized and high attention to detail (i.e. editing, proofreading)
• Salesforce Marketing Cloud
• Marketing Automation
• CRM Operations
• Journey Builder
• Automation Studio
• Audience Segmentation
• SQL
• HTML/CSS
• Data Management
• A/B Testing
• Campaign QA
• CRM Analytics
• Customer Journey Configuration
• Marketing Technology

Competencies:

• Performance we love to compete
• Courage we expect entrepreneurial behavior
• Enthusiasm we love what we do
• Curiosity we look beyond
• Integrity we are fair and honest
• Transparency we work openly with each other
• Teamwork we debate and collaborate
• Respect we value each other personally and professionally
• Customer Focus we make every decision with our customers in mind
• Leadership we think strategically, manage courageously, lead by example and develop our employees

Percentage of required travel: 25%

The salary range for this role is $80,000-$85,000. However, it is important to note that at Porsche, compensation range is dependent on geographic location. Individual salaries within each range are determined through a wide variety of factors including but not limited to education, experience, knowledge and skillset. Porsche reviews compensation regularly and may adjust base salaries to reflect market competitiveness.

In addition to salary, individuals may be eligible for a discretionary performance bonus. Our full suite of benefits includes:

• Paid Vacation
• Paid Holidays
• Paid Sick leave
• 401(k) match
• Medical, dental and vision coverage
• Tuition and certification reimbursement
• Life Insurance
• Short and Long Term Disability Coverage
• Subsidized gym membership program
• Subsidized Porsche and VW leasing programs

Work environment

Hybrid work environment (minimum two days in office per week). Occasional travel up to 25%. Uses standard office technology and collaborates across multiple business functions.

Direct reports

N/A