Digital Marketing Manager

Azeus Systems Limited is looking for a Digital Marketing Manager for its multi-awarded and leading software solution. Convene is a meeting and collaboration solution for boards and senior leadership teams of large enterprises and government agencies. In a short period of five years, Convene has expanded its client base exponentially with a global footprint in over 100 countries. Visit azeusconvene.com for more information. Responsibilities: Build and lead the digital marketing team. Develop and execute the overall inbound marketing strategy for the company, with a strong focus on global SEO and search rankings Plan, design, and implement digital advertising and social media campaigns to enhance brand visibility and lead generation Monitor, analyze, and report on website performance and marketing metrics to drive data-driven decision-making Successfully move website search rankings to #1 and #2 globally, particularly in the US and other key regions (UK/EU, Asia, Middle East, Africa, Australia) Manage and oversee different digital marketing channels, ensuring consistent performance across global markets Cover all inbound channels, including SEO (website and content) and SEM (paid media, online marketplaces, and social media) Identify trends and insights to optimize spend and performance based on data Instrument conversion points and optimize user funnels for maximum lead generation Introduce innovative and effective digital growth strategies Collaborate with internal teams to create high-converting landing pages and enhance user experience Work closely with sales teams to align marketing efforts with sales goals, particularly for the US market Oversee company social media accounts, ensuring alignment with brand strategy Design, build, and manage online content to strengthen the companys digital presence Benchmark competitors and continuously refine digital marketing strategies Qualifications: At least10 years of experience in digital marketing or a related role, with most of the experience focused on the US market and other key focus markets of Convene Demonstrated success in improving website search rankings to #1 and #2 globally Experience managing global websites with successful rankings in the US, UK/EU, Asia, Middle East, Africa, and Australia Strong background in brand strategy, with the network and expertise to position the organizations in thegovernance, risk, and compliance space. Hands-on experience with Google Analytics, SEO tools, and other digital marketing platforms Proven ability to develop and execute impactful digital marketing campaigns for B2B SaaS products Preferably experienced in the board portal market or other IT software industries Ability to interpret web metrics and digital analytics and translate them into actionable marketing strategies