Digital Media Manager

Marketing Role at CampusCampus is building the marketing function that helps more students find us, choose us, and enroll. This role sits at the intersection of two things that matter a lot right now: organic search and paid digital. You'll own SEO and AEO strategy and execution — building the content and technical infrastructure that drives non-branded traffic — and support paid campaigns on Meta and Google under the direction of the Sr. Manager, Performance & Lifecycle Marketing.This is a hands-on role. You'll write content, pull reports, build campaigns, and coordinate across teams. You'll use AI tools heavily and be expected to maintain quality while doing it. The work is real and the pace is fast.Paid Media (50%)Manage and optimize paid campaigns for select programs on Meta and Google Ads under direction of Sr. Manager, Performance & Lifecycle Marketing — you're inheriting existing campaigns, not building from scratchSupport enrollment and application goals for specific programs by coordinating with lifecycle and social teamsContribute to CVR goals by identifying opportunities across the paid funnelPull and interpret campaign performance data; surface insights clearly and quicklySEO and AEO (50%)Own organic search strategy and execution — keyword research, content planning, technical SEO priorities, and on-page optimizationCreate content yourself: blog posts, organic landing pages, and program pages. You'll also coordinate content from Campus faculty, staff, and studentsBuild and manage SEO and AEO reporting in SEMrush — rank tracking, coverage monitoring, traffic analysis — and translate the numbers into clear business decisionsAs needed, work closely with product and engineering to brief and prioritize technical SEO improvements — Core Web Vitals, schema implementation, crawl coverage, site architectureDrive link building through outreach and authentic content placementStay current on AEO best practices and structure content accordinglyWe're excited about you because…Hands-on experience with Meta Ads and Google Ads — you've managed campaigns in the platforms, not just reviewed reports3+ years of SEO experience in a fast-paced / start up environment, including at least one year in a strategic capacity — you've set direction, not just executed tasksStrong working knowledge of GA4 and Google Search Console — you set up tracking, build reports, and know what the data meansExperience with SEMrush or a comparable SEO platformStrong writer — you can produce clear, on-brand content yourself, not just brief othersStrong PlusExperience in a consumer-facing, enrollment-driven, or SaaS environmentFamiliarity with AEO and structured content for AI search visibilityExperience coordinating content contributors across a team or organizationWhat you'll get:A compensation package that includes a base salary ($120,000 - $125,000) + equity grantMedical, dental, and vision insurance401(k) matchFertility benefits via CarrotFlexible Time Away + paid holidaysIn-office lunches for our NY Office (did we mention, we're dog friendly? )Hybrid work schedule (Mon & Fri remote; Tues-Thurs in-office)Social events - happy hours, birthday celebrations, holiday parties, & more!Opportunity to make an impact – you'll be an integral player in bringing our vision to lifeWhere we're located: Tribeca, NY