Business Development Representative
Somewhere
Business Development Representative
Our client is a premium residential cleaning company serving busy professionals in Manhattan, New York. The company provides high-quality apartment cleaning services using background-checked cleaning professionals, eco-friendly supplies, flexible next-day and same-week availability, and a commitment to consistently delivering excellent results.
The company is looking for a driven Business Development Representative to build its client base from the ground up, with a particular focus on creating recurring business through relationships with short-term rental operators, real estate professionals, property managers, and complementary service providers.
Role Overview
The Business Development Representative will own outbound prospecting and help build a new B2B client base from the ground up.
There is no inherited pipeline in this role. The successful candidate will research prospects, build contact lists, conduct daily phone and email outreach, manage persistent multi-touch follow-up, and develop relationships that generate recurring cleaning opportunities.
This is a true outbound sales position rather than a general virtual assistant role. The majority of the day will be spent identifying prospects, getting decision-makers on the phone, following up consistently, and creating new business opportunities.
The company will provide a structured sales playbook, scripts, email templates, objection-handling guidance, follow-up sequences, recommended lead sources, and ongoing coaching. The successful candidate will bring the persistence, resourcefulness, and sales discipline required to execute the system consistently.
Key Responsibilities
Outbound Business Development
- Conduct approximately 25–35 outbound calls per day to prospective B2B clients and referral partners.
- Send approximately 15–20 targeted outbound emails per day.
- Leave concise, professional voicemails and follow up by email the same day.
- Introduce the company's services and communicate its value proposition clearly and confidently.
- Handle initial objections and move interested prospects toward a sales conversation or service opportunity.
- Maintain consistent daily prospecting activity throughout the week.
- Build relationships designed to produce recurring rather than one-time cleaning business.
Target Account Prospecting
Build relationships with organizations and professionals who regularly encounter residential cleaning needs, including:
- Furnished apartment and short-term rental operators requiring recurring turnover cleaning.
- Real estate agents and rental brokers requiring move-in and move-out cleaning services.
- Property managers and managing agents responsible for approved building vendor relationships.
- Moving companies.
- Renovation contractors.
- Home staging companies.
- Interior designers.
- Other complementary businesses serving apartment owners, renters, and property professionals.
Particular emphasis will be placed on opportunities capable of producing repeat weekly or ongoing cleaning volume.
Lead Research & List Building
- Build prospect lists independently rather than relying on pre-built lead lists.
- Identify relevant companies, properties, contacts, and decision-makers.
- Research phone numbers, email addresses, job titles, and other relevant contact information.
- Use publicly available information and digital research tools to uncover new prospects.
- Research opportunities through sources such as:
- Public building registration data.
- Brokerage directories.
- Google Maps.
- LinkedIn.
- Real estate and property management directories.
- Maintain a consistent pipeline of new prospects for daily outreach.
Multi-Touch Follow-Up
- Execute a structured multi-touch follow-up sequence for every qualified prospect.
- Maintain persistence beyond the first conversation or unanswered call.
- Track every interaction and ensure follow-up occurs at the appropriate time.
- Re-engage prospects who previously expressed interest but did not immediately move forward.
- Understand that many successful partnerships may require four, five, or more touches before conversion.
Community-Based Lead Generation
- Monitor relevant online communities for people actively requesting cleaning recommendations.
- Regularly review platforms such as:
- Facebook Groups.
- Nextdoor.
- Reddit.
- Identify relevant opportunities quickly and respond appropriately.
- Help position the company as a reliable solution when prospective customers actively seek cleaning services.
- Track community-generated opportunities alongside traditional outbound leads.
Pipeline & Activity Management
- Log every prospect, contact attempt, conversation, and outcome in the company's tracking system.
- Maintain accurate records of next steps and required follow-up.
- Keep prospecting data organized and current.
- Track daily activity against established targets.
- Provide a weekly sales scorecard each Friday summarizing activity, responses, opportunities, and results.
- Maintain clear visibility into the developing sales pipeline.
Customer Reviews & Referral Support
- Send review requests following completed cleaning services.
- Encourage satisfied customers to share their experiences.
- Help strengthen the company's online reputation and social proof.
- Identify opportunities for referrals and repeat business from existing relationships.
Sales Process Optimization
- Follow established scripts, email templates, objection-handling frameworks, and sales processes.
- Provide feedback on objections and patterns encountered during outreach.
- Identify which prospect types, messaging, and lead sources generate the strongest responses.
- Work directly with leadership to continuously improve the outbound sales process.
- Apply coaching and feedback quickly to improve performance.
Required Qualifications
- 2+ years of relevant sales or business development experience.
- Previous cold-calling experience with U.S. clients is required.
- Experience in outbound sales, business development, lead generation, or sales development.
- Clear, confident spoken English suitable for daily conversations with U.S. business professionals.
- Excellent written English communication skills.
- Comfortable conducting high-volume outbound phone outreach.
- Ability to independently research companies and identify relevant decision-makers.
- Strong prospecting and internet research capabilities.
- Persistent approach to sales follow-up.
- Strong organizational and time management skills.
- Ability to maintain consistent activity levels over an extended sales cycle.
- Self-motivated and capable of working independently in a remote environment.
- Reliable internet connection and a quiet, professional environment for calls.
- Comfortable working toward measurable daily and weekly performance targets.
Preferred Qualifications
- Experience selling B2B services.
- Experience prospecting real estate professionals or property management companies.
- Background in home services, residential services, hospitality, real estate, or property management.
- Experience building a book of business from scratch.
- Familiarity with partnership and referral-based business development.
- Experience using LinkedIn for prospect research.
- Experience sourcing leads through online directories and public databases.
- Familiarity with community-based prospecting through Facebook Groups, Nextdoor, or Reddit.
Technology & Tools
Experience with the following is preferred:
- Excel
- Google Sheets
- OpenPhone / Quo
- Google Workspace
- Google Maps
- CRM or lead-tracking platforms
- Email and outbound prospecting tools
- Online directories and public databases
Role Details
- Fully remote position.
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