Group Director, Lifestyle

Who We Are: Power Digital is an AI-Native Growth Firm built at the intersection of world-class talent and proprietary technology. We help leading and emerging brands grow by combining deep vertical expertise, strategic thinking, and enterprise intelligence to drive measurable business outcomes. For more than a decade, we have built our business around one belief: the best technology makes great people better. Our teams of strategists, creatives, analysts, and technologists use Omega, our AI operating system, to surface opportunities faster, investigate what is driving performance, and execute approved work with greater speed and precision. Behind Omega is Iris, our proprietary intelligence layer, built on years of real performance data, strategic frameworks, testing, and learnings from across our client portfolio. AI expands the capacity of our people to think, create, solve harder problems, and make better decisions. Human judgment, creativity, and accountability remain central to how we work. As a people-first firm, we value diversity in backgrounds and experiences. We strongly believe our people and culture are key to our success. We partner closely with our clients as an extension of their teams, working across strategy, execution, and measurement to identify what is truly blocking growth and determine what to do next. Our culture is built on people who are curious, ambitious, accountable, and committed to delivering meaningful results for our clients and for one another. At Power Digital, we believe the future belongs to teams that combine the best talent with the best technology. We are building that future today.

**We support 100% remote, in-office, or hybrid work styles for anyone legally eligible to work in the U. S. A day in the life: The Group Director, Lifestyle is Power Digital's senior client relationship and revenue leader for consumer product brands operating primarily through traditional D2C ecommerce but also available through other sales channels.. Your clients compete on a longer, higher-consideration purchase journey — a single sale can carry months of nurture, multiple touchpoints, and a meaningful financial commitment from the customer, and you manage your portfolio the way a fund manager runs a book: you know which accounts compound, which CAC payback economics are drifting, and exactly where to spend your time. You are the executive a client calls when payback period stretches out or a consideration-heavy funnel starts leaking, and the leader an Account Director never wants to let down. The roles you consistently play day-to-day are: portfolio growth owner, talent multiplier, tech forward leader and AI systems thinker. At Power, retention is the floor, not the job. You are commercially driven first: you personally own executive relationships and expansion revenue for the top of your portfolio, and you hold your team to the same standard. In Lifestyle, that means staying closer to consideration-cycle length, CAC payback period, and the balance between paid acquisition efficiency and brand/content investment than almost any other Group Director role requires — because in this vertical, a shift in any of those shows up in a client's D2C economics before it shows up in a quarterly plan. You coach Account Directors and their teams to operate as AI-Native Growth Directors — faster, sharper, and less buried in manual work than the role has ever required before. You decide which AI tools and workflows the division adopts. Your influence runs beyond Client Experience: you shape your Division's go-to-market position, you're a thought partner to your Managing Director and VP, and you represent Power Digital in market on Lifestyle and higher-AOV D2C strategy.