Sr. Manager Web & App Marketing

Chamberlain Group (CG) is a global leader in intelligent access and Blackstone portfolio company. Powered by our myQ technology, we make access simple and secure for millions of homeowners, businesses, and communities worldwide. Our flagship brands, LiftMaster® and Chamberlain®, are found in 51+ million homes, and 14 million+ people rely on the myQ® app daily. Lead site merchandising, including category placement, product detail pages, and promotional strategy to improve site conversion rates Develop and execute optimization plans using A/B testing, personalization, and CRO best practices Monitor and report on KPIs including conversion rate, bounce rate, cart abandonment, and subscription attach Drive SEO, site speed, and mobile-first improvements Lead the creation and maintenance of cross-site content calendar to ensure that content is timely and regularly refreshed. Lead a team to proactively review, audit, and update all site experiences, content, and merchanting on an ongoing basis Partner with content and creative teams to deliver compelling product storytelling and conversion-driving assets Manage cross-functional collaboration with product, operations, and IT to optimize UX and site functionality Leading cross-functional initiatives from definition through implementation, including scoping, deliverables, and stakeholder alignment Developing and executing scalable programs that generate leads, adoption, and engagement across priority audience segments Driving annual digital and mobile campaign strategy, planning, and execution across products and services Championing the end-to-end user experience with best-in-class content, intuitive navigation, and strong SEO performance. Optimize the customer journey by analyzing customer buying and shopping behavior and CRM/CDP segmentation, identifying and prioritizing technical and UX enhancement opportunities and developing hypotheses for testing Work with Marketing Sciences team to provide monthly mobile and website analytics, campaign performance reports and benchmarks data against goals in support of overall business objectives Building business cases to evaluate and justify investment in digital initiatives. Expertise in Google Analytics (GA4) and Kochava Requirement Bachelor's degree in business, Marketing, Communications or relevant field 8+ years of Digital Marketing experience with emphasis on eCommerce 5+ years' experience working in a matrix organization leading direct and indirect teams towards common goals and initiative 3+ years of experience in Mobile/Apps, Retention, CRM, ecommerce, retail, and segmentation and experience with Mobile Marketing measurement and reporting methodologies. This role is hybrid in Oak Brook, IL The pay range for this position is $129,700.00 - $209,200.00; base pay offered may vary depending on a number of factors including, but not limited to, the position offered, location, education, training, and/or experience. In addition to base pay, also offered is a comprehensive benefits package and 401k contribution (all benefits are subject to eligibility requirements). This position is eligible for participation in a short-term incentive plan subject to the terms of the applicable plans and policies. Chamberlain Group wants all of its employees to succeed and encourages people of all backgrounds to apply. We’re proud to be an Equal Opportunity Employer, and you’ll be considered for this role regardless of race, color, religion, sex, national origin, age, sexual orientation, ancestry; marital, disabled or veteran status. We’re committed to fostering an environment where people of all lived experiences feel welcome. Persons with disabilities who anticipate needing accommodations for any part of the application process may contact, in confidence View email address on click.appcast.io. #J-18808-Ljbffr Chamberlain Group