E-Commerce Site Manager

Summary The Ecommerce Site Manager will lead Roberto Coin's North America ecommerce strategy and own site sales, P&L, and day-to-day online operations. This role drives merchandising, user experience, digital marketing, product launches, and site performance to optimize conversion and lifetime value. The manager partners cross-functionally with marketing, merchandising, planning, logistics, and engineering to scale revenue and improve KPIs. Responsibilities Manage ecommerce strategy, seasonal planning, and site merchandising to maximize sales and profitability. Own the customer journey and UX with a mobile-first focus to improve conversion and engagement. Develop KPI benchmarks and report on conversion, AOV, repeat purchase rate, cart abandonment, and site health. Coordinate product launches, digital asset delivery, promotions, and site refreshes with cross-functional teams. Partner with engineering and UX to manage QA, releases, uptime, page speed, and ERP interfaces for data integrity. Requirements 5+ years of related ecommerce and marketing experience. BS/BA required; MBA preferred. Proven Direct-to-Consumer ecommerce track record with year-over-year growth in a competitive market. Strong online analytics skills and experience with Google Analytics; experience with Shopify preferred. Excellent written and verbal communication and the ability to collaborate across marketing, merchandising, finance, and operations. #J-18808-Ljbffr