Marketing Automation Specialist

Job Description

Job Description

Overview:

At Cardone Training Technologies, Inc. (CTTI), we are on a mission to become the world’s most influential force in business growth and wealth creation, empowering individuals and companies everywhere to achieve massive success and financial freedom. Through high-impact training, coaching, tools, and resources, we help everyone from aspiring entrepreneurs to Fortune 500 enterprises turn ambition into measurable results.

We are seeking an Email & Marketing Automation Specialist to execute and optimize email, SMS, and marketing automation workflows that drive engagement, conversion, and revenue growth. This role is responsible for building and deploying campaigns, managing automated workflows, and ensuring a seamless lead and customer journey across all digital touchpoints.

The ideal candidate is both technically proficient and performance oriented, with a strong understanding of segmentation, journey mapping, deliverability, and campaign optimization. This individual plays a critical role in supporting marketing and sales objectives through precise execution, clean data practices, and measurable performance improvements.

Key Responsibilities:

• Develop, build, and deploy email and SMS campaigns, including promotional, nurture, and transactional messaging.

• Set up, manage, and optimize automated workflows across marketing automation platforms to support lead generation, nurturing, and customer engagement.

• Own campaign setup including segmentation, personalization, scheduling, testing, and quality assurance.

• Coordinate with copywriters, designers, and stakeholders to ensure campaigns are built accurately and launched on schedule.

• Create and manage landing pages, forms, and lead capture mechanisms within marketing automation platforms.

• Maintain integrations between CRM, marketing automation platforms, and other systems using tools such as Zapier or native integrations.

• Ensure data accuracy, list hygiene, and compliance with CAN-SPAM and related regulations.

• Monitor deliverability, open rates, click through rates, conversion metrics, and other key performance indicators.

• Support A/B testing initiatives on subject lines, creative, messaging, and send times to improve performance.

• Generate recurring reports on campaign effectiveness and provide insights to improve engagement and conversion rates.

• Collaborate with sales teams on lead scoring, routing logic, and lifecycle stage alignment.

• Continuously stay current on email marketing best practices and platform capabilities.

Qualifications:

• 3+ years of experience in email marketing and marketing automation within platforms such as HubSpot, Salesforce Marketing Cloud, Klaviyo, Marketo, or similar systems.

• Hands on experience building automated workflows and multi step nurture campaigns.

• Strong understanding of segmentation, triggers, personalization, and behavioral targeting.

• Experience with CRM integrations and tools such as Zapier or similar automation platforms.

• Familiarity with landing page builders and lead capture optimization.

• Strong analytical skills with experience interpreting campaign performance metrics.

• Working knowledge of email deliverability standards and compliance regulations.

• Excellent attention to detail and quality assurance discipline.

• Ability to manage multiple campaigns and deadlines in a fast paced, performance driven environment.

• Collaborative mindset with strong communication skills.