Marketing Specialist

Marketing Specialist, Miami, FL

Marketing Specialist strategy and plan:

– Develop marketing research (market studies, competitor analysis, design of new solutions, etc.) in order to know the market trends. – Contribute to the identification of customer benefits with the internal sales team in order to optimize the sales process. – Track and analyze KPIs to measure and evaluate the effectiveness of various marketing programs and ROI. – Work closely with the sales team to design and coordinate the development and launch of effective marketing programs and campaigns in line with business objectives. – Define and optimize various strategies to generate demand, convert visits into leads.

Plan execution and follow-up:

– Support the sales force and design, write and produce marketing content or campaigns (digital and traditional) to support lead generation. – Creation and modification of website pages. – Marketing of new company solutions, products and services. – Leverage marketing automation and newsletter to encourage prospects and customers to generate new leads to our sales team. – Manage and optimize Web (AdWords), LinkedIn, Email and other campaigns. – Nurture leads related to customer topics of interest. – Develop social media for a Facebook and Instagram community. – Coordinate the launch of new services, new solutions and various events in order to meet business objectives.

Qualifications:

– Bachelor's degree in communications or marketing or and/or other related field and/or equivalent work/education experience. – 3 years of experience in interactive marketing and web content management. – Knowledge of Photoshop, Illustrator or InDesign (or similar). – Knowledge of WordPress (an asset). – Knowledge of Google Analytics and Google AdWords. – Knowledge of SEO principles. – Experience in social media management (LinkedIn, Facebook, etc.). – Flawless spelling and syntax. – Organizational skills, creativity and autonomy. – Dynamism and good interpersonal skills. – Good ability to work in a team. – Bilingual, oral and written.

Benefits include medical insurance, retirement plan, PTO, etc. Salary: 80K+ DOE.