Digital Marketing Manager

Azenta Inc.

At Azenta new ideas new technologies and new ways of thinking are driving our future. Our customer focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

All we accomplish is grounded in our core values of Customer Focus Achievement Accountability Teamwork Employee Value and Integrity

Job Title

Digital Marketing Manager

Job Description

At Azenta new ideas new technologies and new ways of thinking are driving our future. Our customer-focused culture encourages employees to embrace innovation and challenge the status quo with novel thinking and collaborative work relationships.

Azenta Life Sciences is a global leader in the life sciences space with headquarters in Burlington MA and offices and operations worldwide. We are a market leader in automated bio sample management solutions and genomic services across areas such as drug development clinical and advanced cell therapies for the industrys top pharmaceutical biotech academic and healthcare institutions globally. We provide unparalleled capabilities with our lab analysis sample management and storage services informatics software and consumables with the largest installed base managing millions of samples globally.

Position Summary

We are seeking a highly motivated and analytically driven Digital Marketing Manager to help drive our digital marketing strategy and execution. This role will be responsible for driving visibility engagement and lead generation through advanced search optimization AI-driven discovery strategies digital advertising and marketing automation.

The ideal candidate combines deep expertise in SEO Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) with hands-on experience managing paid digital media programs optimizing marketing technology platforms and leveraging AI to improve marketing performance. This individual will play a critical role in ensuring our products services and thought leadership content are discoverable across traditional search engines AI-powered answer engines and emerging digital channels.

Key Responsibilities

Search & AI Discovery Strategy

• Evolve the companys global SEO strategy including technical SEO on-page optimization content architecture internal linking and website performance.
• Implement AEO and GEO initiatives to maximize visibility across AI-powered search experiences generative answer engines and conversational platforms.
• Develop and implement structured data schema markup semantic content frameworks and intent-based optimization strategies.
• Partner with content product marketing and web teams to optimize content for discoverability authority and user engagement.
• Conduct keyword research search intent analysis and competitive benchmarking to identify growth opportunities.
• Monitor and report on organic search performance rankings traffic trends AI search visibility and share of voice.
• Continuously test and refine strategies to improve visibility in Google Bing ChatGPT Copilot Claude Perplexity and emerging search experiences.

Digital Media & Advertising

• Develop and execute global paid media strategies across search display LinkedIn retargeting programmatic and emerging AI-enabled channels.
• Manage digital advertising budgets and agency relationships to maximize campaign performance and ROI.
• Involved in audience targeting segmentation account-based marketing support and demand generation initiatives.
• Evaluate new digital media opportunities platforms and technologies to improve lead generation and brand awareness.
• Drive ongoing campaign optimization through A/B testing audience analysis conversion tracking and performance reporting.
• Collaborate closely with regional and business-line stakeholders to align media investments with commercial priorities.

Marketing Automation & Lead Lifecycle Management

• Support and optimize the companys marketing automation ecosystem with a strong focus on HubSpot.
• Help to manage and improve lead management processes including nurturing scoring routing segmentation and lifecycle reporting.
• Partner with Sales Enablement to ensure alignment between HubSpot and Salesforce.
• Develop automated programs that enhance customer engagement and improve pipeline conversion rates.
• Contribute to the development of dashboards and reporting frameworks that provide visibility into marketing performance and pipeline contribution.

AI-Powered Marketing Innovation

• Uncover AI-driven marketing capabilities including personalization predictive targeting content optimization and workflow automation.
• Identify evaluate and recommend emerging technologies that enhance marketing performance and customer experience.
• Act as a subject matter expert on AI-enabled search digital discovery and marketing innovation trends.
  

Qualifications

Required

• Bachelors degree in Marketing Communications Business Digital Marketing or a related field.
• 5-7 years of progressive experience in digital marketing demand generation search marketing or marketing operations.
• Proven experience managing SEO programs including technical content and analytics-driven optimization.
• Strong understanding of AEO GEO AI search behavior and emerging digital discovery trends.
• Hands-on experience managing paid search LinkedIn advertising display media and digital lead generation campaigns.
• Experience with marketing automation platforms preferably HubSpot.
• Experience working with Salesforce CRM or similar customer relationship management platforms.
• Proficiency with Google Analytics 4 Google Search Console SEMrush Ahrefs or equivalent tools.
• Strong analytical problem-solving and project management skills.
• Excellent communication and stakeholder management capabilities.

Preferred

• Experience in the life sciences biotech laboratory services healthcare or scientific technology sectors.
• Experience supporting global marketing programs and cross-functional commercial teams.
• Familiarity with account-based marketing (ABM) strategies and platforms.
• Experience leveraging AI technologies to improve marketing effectiveness.
• Knowledge of website platforms content management systems and structured data implementation.
• Certifications in Google Ads HubSpot AI Marketing
  

Working Conditions

• This role will be onsite in Burlington MA 4 days/week

EOE M/F/Disabled/VET

If any applicant is unable to complete an application or respond to a job opening because of a disability please email at for assistance.

Azenta is an Equal Opportunity Employer. This company considers candidates regardless of race color age religion gender sexual orientation gender identity national origin disability or veteran status.

United States Base Compensation: $108000.00 - $135000.00

The posted pay range for this position is an estimate based on current market data and internal pay structure. Final compensation may vary above or below this range depending on factors such as experience education (including licensure and certifications) qualifications performance and geographic location among other relevant business or organizational needs.

Required Experience:

Manager