Online Degree Marketing Strategist

Posting Summary
The Online Degree Marketing Strategist leads recruitment marketing strategy and campaign planning for UVMs online undergraduate degree and degree-completion portfolio and provides strategic marketing support for designated online graduate programs. The position translates institutional enrollment goals into audience strategies program positioning integrated acquisition plans campaign budgets and measurable funnel targets. Working closely with PACE Marketing Enrollment Management UVM Admissions academic program leaders and external vendors the Online Degree Marketing Strategist monitors market and campaign performance and recommends adjustments that support sustainable enrollment growth. Serves as PACEs primary operational marketing partner to Enrollment Management for assigned online degree programs. Establish shared campaign plans funnel definitions enrollment targets reporting practices and decision timelines with Undergraduate Admissions Graduate Admissions and Enrollment Marketing.