Sr. Specialist, Payer GTM
Aledade, Inc.
The Sr Specialist, Payer GTM is responsible for executing the payer go-to-market strategy and leading the end-to-end launch of payer contract products to drive practice enrollment.
We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home across US time zones. Primary Duties Strategy & Execution- Oversee and manage a portfolio of payer contract products from initial contract through go-to-market launch to drive practice enrollment, proactively anticipating potential challenges and implementing appropriate remedies. Oversee timelines, milestones, and deliverables from contract signature through in-market activation and ongoing growth measurement. >
- Develop, launch, and manage strategies for the Payer segment, including targeted Account-Based Marketing (ABM) campaigns, personalized marketing initiatives focused on high-priority payer organizations >
- Proactively lead product growth focused collaboration with key stakeholders (i.e. Payer Strategy, Performance, Market P/L, Corp Marketing and Sales teams) ensuring product understanding and meeting growth goals >
- Research and develop strategies to better understand and communicate with healthcare payers and understand/convey payers' value-based care contract terms which are relevant and desirable to primary care providers >
- Report on campaign performance (i.e contract signature, in-market activation, and ongoing growth measurement, drawing evidence-based insights and recommendations >
- Bachelor's degree in relevant field >
- 6+ years of progressive experience in product management or go-to-market execution, including a deep understanding of contract terms within healthcare payer products >
- Ability to build and maintain collaborative relationships with a wide range of stakeholders >
- Strong organizational skills with the ability to manage multiple priorities >
- Advanced communication (Verbal & Written) and presentation skills >
- Strong initiative & bias toward action; Ability to operate in a fast-paced environment >
- Experience with Google Suite and project management software >
- requires deep understanding of the contract terms and levers of value capture within each of the payer products for which this role is responsible, requiring healthcare payer-based industry knowledge >
- Experience with Salesforce and Monday.com >
Vacancy posted 4 days ago
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