Director of Sales

Location: Centennial, Colorado | Reports to: CEO

Team: Inside and outside sales

• Base salary: $155,000 - $170,000
• Annual performance-based incentive with a target of approximately 25% of base salary, with potential for
• additional upside for performance above plan.
• Comprehensive health, dental and vision insurance.
• 401(k) retirement plan with company matching.
• Paid time off and company holidays

About the Company

Sealcon has been established for more than 35 years in technical distribution. We are looking for a Director of Sales to help champion our next stage of growth. This is not a maintenance role. It requires a forward looking, hands on leader who actively develops customers, pursues new opportunities and new industries and leads by example. You will bring energy and direction to the team, staying close to customers while building the strategy, tools and discipline needed to grow the business. Alongside our cable management products, we offer other value added services to support our customers application and operational needs.

About the Position

Reporting directly to and working alongside the CEO, you will take ownership of sales effort and lead our inside and outside sales team. You will strengthen customer and distributor relationships, develop new opportunities and bring fresh thinking to how we sell.

This is a hands-on leadership role with meaningful scope to shape the business. You will combine commercial judgment and team development with the practical use of customer insights, CRM, and automation tools. We want someone who creates momentum, turning ideas into action and working with the team to deliver measurable results.

Responsibilities

• Build and execute a sales plan with clear priorities for customers, distributors, territories and target markets.
• Lead, coach and develop the inside and outside sales teams; establish clear levels of ownership, expectations and accountability.
• Grow key accounts, expand new product penetration, reactivate dormant customers and develop new business.
• Strengthen distributor relationships while developing direct OEM and integrator opportunities.
• Develop targeted growth initiatives for markets such as data centers and for new product lines and value-added services.
• Stay directly involved in important customer meetings, opportunities and commercial negotiations.
• Use sales and customer data to identify changes in buying patterns, account gaps, margin opportunities and risks.
• Improve Sage CRM adoption, pipeline visibility, forecasting and consistent customer follow through.
• Be a key team contributor in evaluating and introducing practical technologies, including CRM, automation enabled tools, to improve account research, prospecting, follow up and reporting; drive adoption and measure their impact.
• Work with marketing, operations and suppliers to align campaigns, product training and sales activity with customer needs.
• Own sales targets and report progress, risks and corrective actions to the CEO, balancing growth with gross margin.

Qualifications

• A demonstrated record of profitable sales growth and improved sales team performance.
• Ideally has experience in leading sales efforts in technical distribution, industrial components, electrical products, automation or a related B2B business.
• Understanding of distributor channels and direct sales to OEMs or industrial customers.
• Strong coaching and leadership skills, ability to influence and to earn trust, establish standards and sustain change.
• Commercial and analytical judgment, with the ability to turn customer, pipeline and sales data into specific actions.
• Demonstrated success improving CRM use or introducing sales tools and processes that people actually adopt.
• Comfort evaluating and applying AI and automation to practical sales tasks, with attention to accuracy and customer confidentiality.
• A proactive approach, must be curious and the drive to build momentum; willingness to challenge established practices constructively.
• Skills to build close relationships with the team in Centennial and travel for customers visits, distributors, trade shows and suppliers as needed.

While direct experience with cable management products is not necessary, strong adjacent industry experience and the ability to learn technical products are equally relevant. We welcome established sales leaders and proven sales managers ready to take on broader responsibility.

Candidate profile

Experience and capabilities

• A demonstrated record of profitable sales growth and improved sales team performance.
• Ideally has experience in leading sales efforts in technical distribution, industrial components, electrical products, automation or a related B2B business.
• Understanding of distributor channels and direct sales to OEMs or industrial customers.
• Strong coaching and leadership skills, ability to influence and to earn trust, establish standards and sustain change.
• Commercial and analytical judgment, with the ability to turn customer, pipeline and sales data into specific actions.
• Demonstrated success improving CRM use or introducing sales tools and processes that people actually adopt.
• Comfort evaluating and applying AI and automation to practical sales tasks, with attention to accuracy and customer confidentiality.
• A proactive approach, must be curious and the drive to build momentum; willingness to challenge established practices constructively.
• Skills to build close relationships with the team in Centennial and travel for customers visits, distributors, trade shows and suppliers as needed.

While direct experience with cable management products is not necessary, strong adjacent industry experience and the ability to learn technical products are equally relevant. We welcome established sales leaders and proven sales managers ready to take on broader responsibility.

How success will be measured

Success will be measured through profitable sales and bookings growth, expansion of existing accounts and new customer wins. Particular emphasis will be placed on developing new business sectors, translating new product lines into revenue, and aligning our product and value added service offering with customer needs and market opportunities. We will also assess progress in building a qualified pipeline, improving team performance and adopting tools and processes that support sustainable growth.