Marketing Product Manager - New Product Development

Job Description

Job Description

Marketing Product Manager – New Product Development
We're looking for a driven Product Manager who thrives on leading cross-functional teams, bringing new products to life, and executing strategic go-to-market plans. If you enjoy balancing strategy with execution, collaborating across departments, and making an impact in a fast-paced B2B environment, this is a great opportunity to grow your career.

Competitive salary based on experience.

Standard business hours, Monday - Friday, 8am - 5pm | Occasional flexibility required to support project timelines and cross-functional collaboration

• Opportunity to lead impactful product launches from concept through commercialization
• Collaborate across marketing, sales, engineering, and manufacturing
• Influence product strategy and long-term business growth
• Work in a dynamic, innovation-driven environment
• Competitive compensation and strong benefits package
• Growth-focused culture with opportunities for professional development

• Lead and manage product development projects for assigned product lines
• Create and execute product plans, timelines, budgets, and launch materials
• Develop and implement go-to-market strategies, including messaging, sales tools, training, and sample kits
• Collaborate with cross-functional teams to achieve project goals and milestones
• Interface with sales, brokers, and customers to gather insights and drive development
• Manage product lifecycle including forecasting, launches, and SKU rationalization
• Partner with pricing to ensure profitable growth and margin targets
• Support marketing initiatives including campaigns, PR, trade shows, and digital content
• Develop capital expense requests (CERs) and manage associated budgets
• Research market trends, competitors, and industry developments and present findings
• Create thought leadership content such as case studies, blog posts, and award submissions
• Ensure consistent brand application across materials and channels
• Work with engineering to support innovation and protect intellectual property
• Maintain knowledge of industry trends and product development best practices

• Bachelor's degree in Marketing, Business, or a related field
• 3–5 years of product management experience in a B2B environment (plastics, packaging, or foodservice preferred)
• Experience with product development processes and stage-gate methodologies
• Strong leadership and cross-functional collaboration skills
• Excellent communication skills across all levels of an organization
• Ability to manage multiple projects and prioritize effectively
• Strong analytical skills with experience in financial and sales data

• Knowledge of thermoforming processes
• Experience with tools like Salesforce, Oracle, Trello, and WordPress
• Ability to pivot quickly based on business and customer needs
• Self-starter who works independently and proactively

• Primarily office-based with occasional interaction in manufacturing environments
• Collaboration with product design, tooling, and production teams

• Approximately 10–15% travel for customer visits, trade shows, and industry events

If you feel that this job is what you're looking for, applying is a piece of cake – just follow the instructions on this page. Good luck!

Placon employment offers are contingent upon the successful completion of a pre-employment drug test, basic physical, background check, educational verification, and reference checks (as applicable).

Placon requires that employees have and maintain authorization to work in the country in which the role is based. In general, Placon does not sponsor candidates for non-immigrant visas or permanent residency unless based on business need.

Placon is committed to equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender, gender identity, or expression, marital status, age, national origin, disability, veteran status, genetic information, or other protected characteristics.

This role requires the ability to work through differing perspectives and resolve conflict in a respectful and professional manner consistent with The Placon Way.