Social Media Specialist

Social Media Specialist

This is a hybrid role. Must be located within 60 miles of Harrisburg, PA.

D&H is growing! Join 100+ year old Employee-Owned technology distributor, offering end-to-end solutions for today's resellers, retailers, and the clients they serve across the SMB and Consumer markets.

• We are empowered by our employee Co-Owners who provide the industry's best service, and we promote a collaborative culture.
• We offer an Employee Stock Ownership Plan, 401k, Paid Time Off, Medical, Prescription, Dental and Vision benefits as well as Gym Reimbursement, Work from Home Reimbursement, Employee Purchase Program, Tuition Assistance and much more!
• As a D&H Co-Owner you receive numerous discounts on services.
• We feel strongly about giving back to the community and promoting sustainable, eco-friendly business practices.

Summary:

We are seeking a Social Media Specialist to support our Social Media Manager in the planning, development, execution, and management of social media content, campaigns, and marketing programs. This role operates within a B2B, technology distribution environment, where social media is used to engage partners, vendors, resellers, and internal stakeholders, not direct consumers.

The role blends creative execution with operational rigor and is ideal for someone who enjoys building and managing campaigns end-to-end, working within social platforms, analytics, and project management tools, and ensuring commitments, timelines, budgets, performance tracking, and brand standards are consistently met. This position requires strong judgment, attention to detail, and critical thinking to translate strategy into effective, on-brand social content while supporting cross-functional coordination and program accountability.

This role includes period travel for events, activations, and on-site capture.

Responsibilities:

Content Development & Campaign Execution

• Assist in developing and executing social media content plans and integrated campaigns aligned to marketing programs and business priorities in a B2B technology distribution context
• Create, update, schedule, and manage social media posts across platforms (e.g., LinkedIn, Instagram, X, Facebook, YouTube, as applicable)
• Support multi-post campaigns, series, promotions, and event-based content calendars
• Draft captions, hashtags, and post copy aligned with brand voice and messaging
• Ensure accuracy, consistency, and on-time delivery across all content
• Utilize AI tools responsibly to support ideation, drafting, optimization, and performance insights while applying human judgment and brand standards
• Write and refine prompts for AI-supported content development when appropriate

Critical Thinking, Writing & Strategic Support

• Apply critical thinking and sound judgment to translate social media strategy into effective posts and campaigns
• Write clear, concise, and compelling copy tailored to B2wB technology distribution audience
• Adapt messaging across platforms while maintaining brand voice and accuracy
• Identify patterns, risks and opportunities based on performance, feedback, and engagement
• Recommend content refinements and optimizations grounded in data, insights, and business context
• Ask thoughtful questions to ensure posts, campaigns, and commitments are aligned before execution

Platform, Analytics, Paid Social Support & Optimization

• Manage day-to-day activity within social platforms and publishing tools
• Support paid social campaigns, including promoted posts, campaign set up, audience targeting inputs, and creative variations and monitoring
• Track and report on organic and paid performance metrics including engagement, reach, impressions, and growth and campaign ROI
• Support campaign analysis, insights, and optimization recommendations
• Stay current on platform trends, updates, and best practices

Community Monitoring & Engagement

• Monitor social media channels for comments, mentions and direct messages
• Respond to routine inquiries and engagements in alignment with brand voice and escalation guidelines
• Field, flag, route, or escalate partner, vendor, customer, or reputational issues appropriately
• Track recurring questions, themes, or feedback to inform content planning and program improvements
• Support timely engagement during campaigns, events, and high-visibility moments
• This role may require periodic monitoring or response outside traditional business hours during campaigns, events, or time-sensitive situations

Marketing Program, Investment & Expense Tracking

• Track social media marketing programs, campaign investments, and related expenses
• Support documentation and reporting tied to B2B marketing initiatives and vendor-supported campaigns
• Align social activities to program goals, partner commitments, and outcomes
• Maintain organized records of campaign performance related to spending and investment

Project Management & Cross-Functional Coordination

• Manage tasks and workflows within Adobe Workfront to support content development, approvals, and execution
• Coordinate reviews, approvals, revisions, timelines, deliverables, and dependencies across teams
• Follow up with internal teams, vendors, or partners to ensure timely feedback
• Fulfill vendor, partner, or client social commitments, ensuring accuracy and alignment
• Maintain clear documentation and follow-through on assigned projects

Brand, Logo & Quality Governance

• Ensure all social content adheres to brand standards, logo usage guidelines, and visual identity requirements
• Coordinate with brand and design teams as needed
• Maintain consistency across channels while adapting content for platform-specific best practices

Visual Content Creation (Photography, Videography & Design Support)

• Capture photography and short-form video for social media, particularly around events, activations, and on-site moments
• Edit photos and videos using Adobe Creative Suite or comparable tools
• Develop reels, stories, and short clips that enhance campaign storytelling
• Apply graphic design skills to create or modify social graphics in alignment with brand guidelines
• Support storyboarding and visual planning for social-first campaigns
• Maintain an organized library of approved visual assets

Tools & Technology Expectations

• Experience with major social platforms and publishing tools
• Proficiency with social analytics and reporting tools
• Working knowledge of Adobe Creative Suite (Photoshop, Premier Pro, Illustrator or similar)
• Experience working in project management tools such as Adobe Workfront (or similar)
  Familiarity with Microsoft Word, Excel, and PowerPoint
• Comfort leveraging AI tools responsibly for content ideation, drafting, optimization and workflow efficiency
• Ability to obtain and maintain administrative or contributor access to company social media pages and accounts across platforms
• In certain platforms, access to company pages may be granted through employee's professional social media profile in accordance with platform policies. Candidates must be comfortable maintaining a professional online presence aligned with company brand standards.
• Requires comfort navigating between company-managed accounts and platform-based access structures as needed.

Additional Role Expectations

• Willingness to travel periodically for events, activations, and content capture
• Ability to support timely monitoring engagement during campaigns, events, or high-visibility moments, which may occasionally require responsiveness outside traditional business hours
• Candidates should be comfortable using mobile devices for content capture and timely engagement during events or activations. Equipment access and access protocols will align with company policy.

Requirements:

• 1-3+ years of experience in social media, digital marketing, or content marketing within a B2B, technology, distribution, or channel-focused environment
• Strong writing, editing, and critical-thinking skills with the ability to translate complex or technical topics into clear, compelling social content aligned to brand voice and marketing strategy
• Experience executing organic and paid social campaigns including post creation, scheduling, promoted content support, audience targeting inputs, performance tracking, and optimization
• Proficiency with social publishing, analytics, and reporting tools with experience measuring engagement, reach, impressions, growth, and campaign performance
• Hands-on photography and short-form video capture and editing experience for social media, using Adobe Creative Suite or comparable tools
• Intermediate graphic design capability for social-first assets
• Strong organizational and project management skills, with experience coordinating timelines, reviews, approvals, and deliverables across internal teams, vendors, and partners
• Experience working in project management tools (Adobe Workfront or similar) to support workflows, documentation, and on-time execution
• High attention to detail and comfort working within brand standards, logo usage guidelines, and platform-specific best practices
• Experience supporting marketing programs and expense tracking, including documenting campaigns, aligning activity to program goals, and maintaining organizer performance records relative to spending
• Ability to manage multiple priorities in a deadline-driven environment

EOE