Founding Field & Growth Marketing Manager

Are you a creative 0-to-1 marketer who likes to test and iterate — and can get Joyce in front of the right clinicians?

Joyce is hiring a field and growth marketing manager to own our thought leadership, run a monthly webinar engine, and support outbound. The job is simple to say and hard to do well: make the case for nutrition care, clearly and relentlessly, until every doctor understands why it belongs inside their practice.

The hard part of this job isn't writing the content. It's finding the clinical societies and physician groups worth partnering with, pitching them, negotiating the terms, and producing webinars for their members — then turning each one into lead magnets, thought leadership, and demand. If you've run partner events and digital campaigns, know your way around a CRM, can write, and can open doors with professional associations, this is your role.

This role is part-time to start (20 hours/week) with a path to full-time.

What Joyce Does

Joyce is the doctor-prescribed food companion. We partner with PCPs, cardiologists, endocrinologists, and nephrologists to bring nutrition care in-house — pairing registered dietitian counseling with AI-powered conversational support that's there in the moments that matter, whether it's 2am and a patient is craving sweets or they're standing in line at Chick-fil-A trying to figure out what to order.

The country needs this now more than ever. Heart disease is still the number one cause of death, yet most cardiologists have no in-house nutrition support. Tens of millions of Americans are on GLP-1s, but the lifestyle support they need to sustain results barely exists. The demand is obvious. The infrastructure isn't there. We're building it.

For the practice, the pitch is tight: if you're prescribing GLP-1s, you should have Joyce in your practice. No cost to you, no added lift — we handle staffing, billing, and patient engagement — and it drives meaningful new revenue per prescriber. GLP-1s work, but without nutrition support patients miss the dietary habits that make the drug worth prescribing in the first place. Doctors get two days a year with a patient; Joyce shows up the other 363. Marketing's job is to keep telling that story until it's obvious.

Why This Role Matters

Joyce sits at the intersection of GLP-1 prescribing, nutrition care, and practice growth. Getting in front of the right clinicians — through the societies and groups they already trust — is how we turn an obvious need into real demand.

This role will help us:

• Build credibility through the associations clinicians already belong to
• Run a repeatable webinar-to-lead-magnet engine that compounds
• Stand up a real demand-gen funnel, measured and accountable
• Equip sales with high-credibility, numbers-backed assets
  

What You'll Own
1. Society & Association Partnerships

• Identify the clinical societies, physician groups, and IPAs worth partnering with — American Society of Preventive Cardiology, American College of Lifestyle Medicine, ADA tech groups, and similar
• Find the right contact, pitch a webinar or educational session for their members, and negotiate rates and terms
• Build a repeatable playbook for landing and renewing these partnerships
  

2. Thought Leadership

• Write case studies encompassing customer and patient interviews to distill high-impact outcomes
• Drive a steady cadence of founder thought leadership — roughly 2–3 LinkedIn posts a week, ghostwritten in the founder's voice
• Turn webinar takeaways, real practice outcomes, and founder POV into posts that build authority and feed the funnel
  

3. Webinars & Events

• Produce a monthly webinar cycle end to end — topics, speakers, platform, registration, reminders, follow-up
• Capture attendee emails and hand them into a structured nurture flow
• Identify topics aligned with product and sales priorities (adding dietitian support to GLP-1 prescribing, what goes wrong without it, the revenue opportunity)
• Turn each webinar into a downloadable lead magnet (PDF) gated for email capture; Use AI tools to repurpose strong source content across formats
• Represent Joyce at relevant conferences where it makes sense (a plus, not a requirement)
  

4. Demand Generation & CRM

• Own the funnel from capture to nurture — segment lists, build email sequences, track conversion
• Run the CRM (HubSpot or similar): pipelines, workflows, attribution, reporting
• Recommend targeted paid placements where they're cost-effective (e.g., Health Tech Nerds, Becker's) over broad paid social
• Build LinkedIn as the primary channel for reaching clinicians, and make outbound easier off the back of strong inbound
  

What We're Looking For

• 5+ years in field, growth, or demand-generation marketing
• Experience across both events and digital: you've run partner events or webinars and digital campaigns that drove measurable pipeline
• Experience (or strong interest to learn) finding, pitching, and negotiating with associations, societies, or partner organizations
• Experience with HubSpot or a comparable CRM — workflows, segmentation, attribution, reporting
• A genuinely strong writer who has a strong desire to break through the “sea of same-ness” in digital health
• Strong project management — you can move an idea to a launched, distributed asset on your own
• Early-stage or growth-stage startup experience strongly preferred

Note: US-based applicants only. Part-time to start with a path to full-time; compensation is flexible based on experience.

How to Apply

Email View email address on click.appcast.io with:

• Your resume or LinkedIn
• A piece of writing you're proud of — ideally something you ghostwrote or wrote for a clinical or healthcare audience
• Your favorite dish (what do you like to eat on your birthday?)