Growth Marketing Manager

Why Charlie Health? Millions of people across the country are navigating mental health conditions, substance use disorders, and eating disorders, but too often, they’re met with barriers to care. From limited local options and long wait times to treatment that lacks personalization, behavioral healthcare can leave people feeling unseen and unsupported. Charlie Health exists to change that. Our mission is to connect the world to life-saving behavioral health treatment. We deliver personalized, virtual care rooted in connection—between clients and clinicians, care teams, loved ones, and the communities that support them. By focusing on people with complex needs, we’re expanding access to meaningful care and driving better outcomes from the comfort of home. As a rapidly growing organization, we're reaching more communities every day and building a team that’s redefining what behavioral health treatment can look like. If you're ready to use your skills to drive lasting change and help more people access the care they deserve, we’d love to meet you. About the Role Charlie Health is seeking a Growth Marketing Manager to own and scale our paid marketing ecosystem across both B2C and B2B audiences. Reporting to the Director of Growth, this individual will lead strategy, execution, and optimization across all paid channels—including SEM, Meta, and emerging platforms—to drive awareness, patient acquisition, and talent growth. This is a high-impact role at the center of how Charlie Health reaches the people who need us most: prospective clients and their families, referral partners, and clinicians. The ideal candidate combines analytical depth with creative instincts, thrives in a fast-paced environment, and has a track record of driving measurable growth in performance marketing. Responsibilities Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management. Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives. Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards. Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies. Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy. Collaborate cross-functionally with Growth Strategy, Admissions, Outreach, and Talent teams to align paid performance with business goals and downstream metrics. Identify and pilot new paid opportunities and channels to diversify acquisition efforts and expand reach. Own vendor and agency relationships, staying current with best practices, algorithm updates, and competitive trends in digital marketing. Requirements Bachelor’s degree in Marketing, Business, or a related quantitative field. At least 3-5+ years of hands-on experience managing paid search and paid social campaigns at scale (agency or in-house) Proven track record of optimizing campaigns for performance (CPA, CPL, ROI) across multiple platforms including Google Ads and Meta Ads Manager. Strong analytical skills; proficiency in Excel/Sheets, Google Analytics (GA4), and other reporting tools or data visualization platforms. Experience managing budgets, pacing, and performance reporting across large and complex campaigns. Comfort working across B2C and B2B funnels, with familiarity in lead generation and recruitment marketing a plus. Excellent project management, communication, and cross-functional collaboration skills. Ability to thrive in a fast-paced, high-growth startup environment and manage multiple priorities simultaneously. Based in or within 75 minutes of New York City, with ability to work a hybrid schedule (4 days/week in office). Benefits Charlie Health is pleased to offer comprehensive benefits to all full-time, exempt employees. Read more about our benefits here. The total target base compensation for this role will be between $101,000 and $130,000 per year at the commencement of employment. In addition to base compensation, this role also offers a performance bonus. The expected total cash compensation range, including potential bonus, will be between $111,000 and $143,000 per year. Please note, pay will be determined on an individualized basis and will be impacted by location, experience, expertise, internal pay equity, and other relevant business considerations. Further, cash compensation is only part of the total compensation package, which, depending on the position, may include stock options and other Charlie Health-sponsored benefits. Our Values Connection: Care deeply & inspire hope. Congruence: Stay curious & heed the evidence. Commitment: Act with urgency & don’t give up. Please do not call our public clinical admissions line in regard to this or any other job posting. Please be cautious of potential recruitment fraud. If you are interested in exploring opportunities at Charlie Health, please go directly to our Careers Page: Charlie Health will never ask you to pay a fee or download software as part of the interview process with our company. In addition, Charlie Health will not ask for your personal banking information until you have signed an offer of employment and completed onboarding paperwork that is provided by our People Operations team. All communications with Charlie Health Talent and People Operations professionals will only be sent from @charliehealth.com email addresses. Legitimate emails will never originate from gmail.com, yahoo.com, or other commercial email services. Recruiting agencies, please do not submit unsolicited referrals for this or any open role. We have a roster of agencies with whom we partner, and we will not pay any fee associated with unsolicited referrals. At Charlie Health, we value being an Equal Opportunity Employer. We strive to cultivate an environment where individuals can be their authentic selves. Being an Equal Opportunity Employer means every member of our team feels as though they are supported and belong. We value diverse perspectives to help us provide essential mental health and substance use disorder treatments to all young people. Charlie Health applicants are assessed solely on their qualifications for the role, without regard to disability or need for accommodation. 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