TikTok Shop Live Manager

TikTok Shop Live Manager

Comfrt | Los Angeles, CA | Remote-Friendly | Full-Time

About This Role

We're building something extraordinary in social commerce, and TikTok Shop is our flagship. This is a brand-new role created to lead the growth and profitability of our TikTok Shop live streaming channel, and you'd be the first to own it.

As our TikTok Shop Live Manager, you'll be the architect of a revenue-driving, community-building powerhouse. You'll work with an internal roster of talented creators and partner with a new agency to scale operations. You'll own the strategy, the execution, and the numbers. You'll tell stories that convert. You'll build a playbook that turns viewers into buyers.

This is for someone who gets TikTok Shop inside and out, who understands the nuances of platform algorithm shifts, and who can orchestrate chaos into cohesive, profitable programming. You're not just managing livestreams. You're architecting the future of how Comfrt connects with customers.

What You'll Own

• Strategic direction and growth planning for TikTok Shop live streams, with clear revenue targets and KPIs
• Day-to-day coordination and communication with LIVE agency partners, providing strategic direction, feedback, and real-time support to ensure smooth execution of livestream initiatives
• Scheduling, coordination, and creative direction for live broadcasts with internal creators and agency partners
• Content strategy and storytelling that converts, from product positioning to promotional angles to seasonal campaigns
• Performance analysis and optimization, identifying what works and scaling it relentlessly
• KPI building and tracking to ensure profitability and growth
• Cross-functional leadership across Commerce, Operations, and Merchandise to align products, promotions, and programming
• Agency partnership management: setting expectations, measuring results, iterating fast
• Building and refining the playbook for TikTok Shop Live at Comfrt

What We're Looking For

• 3 to 4 years of proven experience managing or operating TikTok Shop live streams, or an equivalent short-form commerce livestream platform
• Deep understanding of TikTok Shop mechanics: algorithm, commission structures, promotional levers, and creator dynamics
• Track record of driving revenue growth through live streaming. You know what moves the needle and why
• Experience managing operations across multiple dedicated TikTok Shop handles, each optimized for specific product categories or promotional efforts, ensuring strategic differentiation and coordinated scaling
• Comfort with ambiguity and data. You're equally fluent in analytics dashboards and gut instinct about what will engage an audience
• Strong communication and storytelling skills. You can translate product features into narrative moments
• Experience managing or collaborating with creators. You understand creator dynamics, motivations, and incentives
• Collaborative leadership mindset. You thrive when working across functions to solve complex operational challenges
• Bias toward action. You make decisions with incomplete information and iterate based on what you learn

Why Comfrt

You'd join a small, mighty, fast-growing team that's redefining social commerce. We move fast, we trust our people, and we celebrate wins together. We're not corporate. We're scrappy, strategic, and obsessed with results.

• Autonomy to lead. You own this channel, and we'll support your vision
• Collaboration with passionate creators and innovative teams
• Competitive compensation with potential upside tied to channel growth
• Flexible work environment with remote-friendly options
• Access to industry events, training, and professional development
• Health, wellness, and financial benefits package
• The opportunity to build something from scratch and shape the future of social commerce
• And a very fun, engaging, and driven team

Comfrt is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all employees.