Manager, Marketing- Softsheen-Carson (US)

Manager, Marketing – Softsheen-CarsonJob: Managers, Marketing – SSCPosition type: PermanentEmployment type: Full – TimeSupervisor: Assistant Vice President, Marketing – Garnier and Softsheen-Carson Hair ColorLocation: New York - New YorkCountry/Region: USAOverview:This position is responsible to drive brand growth by developing innovative strategies and go-to-market plans for both new launches and heritage businesses with executional excellence for the mascara segment. In addition, the Brand Manager’s primary responsibility includes owning and uncovering deep consumer insights to initiate breakthrough communications and data-driven marketing. Other responsibilities include but are not limited to performing business & competitive analyses, media planning and spend review, marketing budget/financial control, and preparing presentations internal and external meetings. This position is an opportunity for a proactive, self-motivated individual to be both creative and analytical to help accelerate growth for this innovative and loved brand.Job Responsibilities: New Product Launches:Ownership and responsibility for supervising entire go to market process and timelines across multiple launches partnering with cross functional teams (shopper, social, media, PR, etc.)Generate long term strategic developmentCollaborate with Creative to create launch materials including merchandising and samplingParticipate in sell-in of projects to management at largePartner with Revenue Growth Management, Finance, and Sales (BBD) on new product pricing strategyStrategy & Planning:Drive the research, analysis, category trends and insights to develop long term strategyOversee and guide plans development and create vision for businessesContribute to total eye category strategy / plansResponsible for owning strategy for Sales and Trade planningPartner with global team (DMI) to influence new product development based on portfolio competitive gaps and strong consumer insightsPartner with Finance to run and analyze franchise and product P&LsCollaborate with key cross functional partners to own and drive Gross Margin improvement and VA explorations for existing and New products/franchisesFinancial P&L and Forecasting: Ownership of entire forecasting processUnderstand and manage financial implication of forecast (i.e.) E10 and Full year numberOwn accuracy of all budgets and roll up of total category with financeManage budget allocation between spending buckets and brands with peersPromotions/Advertising / Media:Work intimately with agency and internal partners to create breakthrough consumer communications in all touchpoints, from traditional media to digital data driven activationsInfluence media recommendation and directionProvide US consumer centric feedback to global team during creative campaign developmentAdapt, customize and design creative assets for US specific needs and media plansAnalyze media performance results and optimize assets and media plan recommendations for future campaignsShowcase out of the box thinking to drive breakthrough with media campaigns and marketing plansTeam and Meeting Management: Ensure team development and positive moraleFoster collaboration within the team and with our core partners (DMI, commercial, finance etc)Recruit and retain employeesLead, develop and influence team structureEffectively manage, train and develop 1 direct reportRecommend organizational structure changes and enhancementEducation/Experience: BA degree required.3-6 years of Industry related marketing work experience (consumer package goods or beauty)Prior experience in Operational MarketingExperience successfully launching and managing a new product or renovation through its entire life cycleExperience working collaboratively with R&D and product development teams on new products or renovationsCompetencies/Skills:Demonstrated L’Oréal Competencies: Leadership, Entrepreneurial Management, Achiever, and InnovatorBrand Administration: create project plan according to panier portfolio gaps; in-depth knowledge of brand equity and managementMarket Research: ability to read and interpret research dataLeadership: Demonstration of leadership with team; support departments and customersStrong Project Management Skills and attention to detailPC Proficiency (Microsoft Suite)Information & Data managementRigorous quantitative data analysis skillsPrioritization & Organization SkillsStrong Interpersonal Skills (written and oral)Strong appreciation for our business / sensitivity to product categoryMust be professional and energetic with a positive attitudeWhat’s in it for you:Salary Range: $117,300-$140,000Competitive Benefit Package (Medical, Dental, Vision, 401K, Pension Plan)Hybrid Work Policy (3 Days in Office, 2 Days Work from Home)Flexible Time Off (Paid Company Holidays, Paid Vacation, Vacation Buy Program, Volunteer Time, Summer Fridays & More!)Access to Company Perks (VIP Access to L’Oréal’s Internal Shop for Discounted Products, Monthly Mobile Allowance)Learning & Development Opportunities (Unlimited Access to E-learnings, Lunch & Learn Sessions, Mentorship Programs, & More!)Employee Resource Groups (Think Tanks and Innovation Squads)Access to Mental Health & Wellness ProgramsReference: 255387