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Vice President, US Marketing (Dr. Dennis Gross/ Drunk Elephant)

Group Shiseido

Your Dreams, Our Future.Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences.Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world.At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life.JOB SUMMARYThe Vice President, U.S. Marketing is responsible for leading the strategic development and execution of all U.S. marketing initiatives for Drunk Elephant and Dr. Dennis Gross. This role oversees brand strategy, consumer engagement, integrated marketing, media, influencer partnerships, retail marketing, launch planning, and cross-functional business leadership to drive brand growth, market share, and profitability.As a key member of the U.S. Marketing Leadership Team, the VP serves as the primary marketing lead for both brands, partnering closely with Global Brandholders, Sales, E-Commerce, Education, Creative, Consumer Insights, Finance, Supply Chain, and retailer partners to deliver best-in-class consumer experiences and business results.WHAT YOU WILL DOBrand & Business LeadershipYou will lead annual and long-range strategic marketing plans for Drunk Elephant and Dr. Dennis Gross in the U.S. market.You will develop growth strategies that accelerate brand awareness, consumer acquisition, retention, and sales performance.You will translate global brand vision into locally relevant strategies and activation plans.You will serve as the senior marketing representative in business reviews, portfolio discussions, and executive leadership meetings.You will identify opportunities to strengthen brand positioning and competitive advantage.Integrated Marketing & Consumer EngagementYou will oversee all aspects of integrated marketing, including media, influencer, social, CRM, experiential, advocacy, PR integration, and retail activation.You will drive consumer-first marketing initiatives grounded in insights, analytics, and market trends.You will ensure consistent and compelling storytelling across all consumer touchpoints.You will lead launch campaigns from planning through post-launch evaluation.Cross-Functional LeadershipYou will partner with Global Brandholders to align U.S. priorities with global strategies.You will collaborate with Consumer Insights, E-Commerce, Education, Creative, Finance, and Operations teams.You will lead cross-functional launch governance and milestone management.Retail & Commercial PartnershipYou will partner with Sales, Retail Marketing, and key retail partners including Sephora, Ulta, Amazon, and Nordstrom.You will develop retailer-specific marketing strategies that drive traffic, conversion, and brand equity.You will ensure strong alignment between marketing investment and commercial priorities.Financial & Performance ManagementYou will own marketing budget planning, forecasting, and investment optimization.You will establish KPIs and performance measurement frameworks.You will analyze business results and consumer metrics to drive continuous improvement and resource allocation decisions.You will present performance updates and recommendations to senior leadership.Team Leadership & Talent DevelopmentYou will lead, coach, and develop a high-performing marketing organization.You will foster a culture of collaboration, innovation, accountability, and inclusion.You will build organizational capability and succession plans for critical marketing roles.You will recruit and retain top talent across brand marketing functions.WHO YOU AREYou have a bachelor’s degree, master’s degree preferredYou have a minimum 10+ years’ experience in US Marketing, ideally in the beauty industryYou have a strong understanding of prestige skincare and beauty consumersYou have deep knowledge of the US beauty retailer landscape, digital, and in-store environmentsYou have a proven track record of successfully launching new products and executing innovative, digitally integrated marketing programsYou have demonstrated ability to work cross-functionally, collaborate with, consult with and influence all levels of the organizationYou are a passionate, energetic, team-oriented leader with strong leadership, analytical, interpersonal, and creative skillsYou are a leader who is flexible, solution-oriented with the ability to move quickly in a fast-paced environment; commands authorityYou have strong experience working with major retail partners and omnichannel business modelsYou have strong financial acumen and understanding of P&L requiredYou have superior oral, written communication and presentation skills required; highly organizedYou have software expertise – MS Word, Excel, PowerPointYou are able to travel#NYLaw #LI-hybridYou may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values.What We Can Offer YouAt Shiseido Americas, our pride extends beyond our rich legacy to our passionate and talented team that brings it to life every day. We recognize that without our people, innovation would not be possible. That's why we go above and beyond with our comprehensive benefits program to recognize our employees. With an array of options designed to give our employees peace of mind, our perks & benefits program is more than just a perk – it's an investment in our people's futures. Whether you're looking for comprehensive health coverage, retirement savings, or paid time off, our benefits have you covered! Check out a list of our Benefits and Perks offerings:· Medical, Dental, & Vision Insurance· Life and Disability Insurance· Paid Time Off· Paid Volunteer Days· Paid Company Holidays· Paid Parental Leave· 401K with 6% Company Match· Talent Development & Learning Programs· Internal & International Mobility· Product Discounts & Annual Gratis· Employee Led Affinity Groups· Tuition ReimbursementThe base pay for this position may vary based on geographic location. Actual base pay offered will be based on several factors including job-specific knowledge, education, skills, and depth of experience. In addition to base pay, we may offer additional forms of compensation as components of a total compensation package, including participation in our bonus program which features the ability to overachieve, in addition to a full range of competitive benefits.Shiseido is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law

Vacancy posted 12 hours ago
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