Lead Editor, Brand Advertising & Production

Lead Editor, Brand Advertising & Production

At NASCAR, you will find a community of passionate individuals who care about our sport and are united in seeing it grow.

NASCAR seeks a talented professional to join in the position of Lead Editor, Brand Advertising & Production, based in our Charlotte, North Carolina office.

The Lead Editor, Brand Advertising & Production, is responsible for editing polished, broadcast-quality creative across NASCAR's brand advertising, campaign, and specialty projects. This role serves as the primary editorial lead for brand commercials, sizzles, and high-impact creative deliverables while supporting both field and post-production workflows. The Lead Editor ensures NASCAR's brand tone, pacing, and creative intent are executed consistently across all deliverables.

Duties include but are not limited to:

• Serve as the primary editor for brand commercials, sizzles, specialty projects, and other key creative deliverables.
• Edit, refine, and assemble footage into polished, broadcast-quality content that aligns with NASCAR's brand tone, pacing, and creative intent.
• Collaborate closely with leadership on creative approach, editorial style, music, pacing, and overall execution.
• Lead the editorial process through multiple rounds of reviews, interpreting creative direction and feedback to refine cuts into clear, cohesive, and aligned final pieces.
• Partner with leadership and creative stakeholders throughout the review cycle, ensuring all edits uphold internal brand standards, pacing, tone, and overall creative intent.
• Provide input on shot-list planning and at-track capture needs based on ongoing editorial requirements.
• Help assess, vet, and manage freelance editors, finish partners, and specialty post-production vendors as needed.
• Oversee asset organization, version control, project resources, and naming conventions to ensure clean and efficient workflows.
• Serve as a point of contact for external agencies, vendors, and partners for footage ingestion, content delivery, and asset transfer.
• Maintain and manage the brand footage library by organizing clips, pulling selects, and cultivating weekly highlights from art cameras, broadcast melts, and supplemental sources.
• Coordinate with Operations, Production, and Creative partners to ensure all assets and deliverables meet technical, format, and brand standards.
• Attend select tentpole events, serving as media manager to support efficient ingest, organization, and handoff of captured footage.
• Communicate with field producers and crew to ensure captured content supports editorial requirements.
• Provide clear field notes and direction to maintain alignment between capture and edit.
• Oversee quality control of editorial deliverables prior to post-production finishing or external distribution.
• Manage on-site media: organize, label, back up, and deliver footage and field notes to the finish team, freelance editors, and agency partners to ensure clean handoff and fast turnaround.
• Deliver polished, approved rough cuts to finish partners and coordinate all materials required for color, mix, graphics, and final mastering sessions.
• Organize, prepare, and deliver master files for broadcast traffic and ensure all finished assets are properly archived and added to the existing commercial library.
• Upload and manage commercial inventory within Extreme Reach, ensuring all masters meet broadcast specifications and are delivered accurately and on deadline.
• Organize, track, and manage production assets, ensuring accurate documentation, delivery, and archival practices.
• Support department-wide production and post-production workflow improvements
• Travel: Up to 10%, including select weekends for tentpole or priority events.

Required skills/experience:

• Bachelor's degree from a four-year college or technical school
• Five (5) years of Post-Production experience and/or training; or equivalent combination of education and experience.
• Proficient with company-provided hardware and software, including Microsoft Office Suite.
• Expert-level proficiency with industry-standard post-production tools such as Adobe Premiere, After Effects, Photoshop, Avid Media Composer, DaVinci Resolve, Red Giant Software, and Frame.io.
• Proficiency in Adobe Illustrator and Davinci Color knowledge is preferred.
• Familiarity with media asset management (MAM) systems and shared storage workflows is preferred.
• Thorough knowledge of timing, motivation, continuity etc. in storytelling.
• Familiarity with special effects, 3D, and compositing.
• Creative mind and storytelling skills.
• Able to work a flexible work schedule as needed, including outside of normal business hours, in order to meet tight deadlines.

NASCAR is an Equal Opportunity Employer and is committed to conducting recruitment and hiring activities in a fair, ethical, and legally compliant manner. In support of this commitment, all employment decisions are based on job-related qualifications, skills, experience, and performance, and are made without discrimination based on any legally protected characteristic.