Director of Digital Revenue and Experience

Director of Digital Revenue & Experience

Location: Charlotte, NC (Hybrid Eligible)
About the Role

We are seeking a strategic and results-driven Director of Digital Revenue & Experience to lead the next phase of digital growth and customer engagement. This role sits at the intersection of marketing, sales, product, and technology, owning the end-to-end digital ecosystem that drives pipeline, revenue, and customer experience.

You will play a critical leadership role in shaping digital strategy, optimizing the B2B customer journey, and building scalable platforms that deliver measurable business impact across both e-commerce and broader pipeline influence.
What You'll Do
Lead Digital Revenue Strategy

• Define and execute a comprehensive digital revenue strategy aligned to company growth goals
• Own forecasting, budgeting, and performance management for digital channels
• Drive measurable impact to pipeline and revenue (multi-million dollar influence)
• Establish KPIs, dashboards, and benchmarks to continuously optimize performance
• Partner with executive leadership to align priorities and investments

Own the B2B Funnel & Demand Generation

• Lead the full funnel from MQL to revenue
• Increase digital contribution to pipeline (direct and influenced)
• Implement advanced attribution models to measure and optimize performance
• Improve conversion across landing pages and digital experiences

Build World-Class Digital Platforms & Commerce

• Own strategy for website, CMS/DXP platforms (e.g., Adobe, Sitecore, WordPress), and e-commerce ecosystems
• Drive personalization, segmentation, and UX optimization for complex B2B offerings
• Lead Account-Based Marketing (ABM) using tools like Demandbase, 6sense, or Terminus
• Advance B2B e-commerce capabilities, including:
  • Product configurators
  • Parts and service platforms
  • Dealer/distributor portals
  • CPQ tools (e.g., Salesforce CPQ)
• Ensure seamless system integration, data flow, and lead management across platforms

Leverage Data & Analytics

• Build advanced analytics frameworks, including multi-touch attribution and customer journey mapping
• Deliver actionable insights through BI tools (Tableau, Power BI, etc.)
• Own reporting that ties digital performance to pipeline and revenue outcomes
• Use data to guide strategic decisions and continuous improvement

Lead & Influence

• Build and lead a high-performing digital team (directly or cross-functionally)
• Collaborate across Marketing, Sales, Product, and IT
• Serve as a trusted advisor to senior leadership on digital transformation initiatives

What You Bring

• Bachelor's degree in Marketing, Business, Digital, or related field (MBA preferred)
• 5-10+ years of experience in digital revenue, digital marketing, or digital product leadership
• Proven success leading strategy and driving measurable revenue or pipeline growth
• Experience influencing or owning multi-million-dollar digital outcomes
• Strong background in B2B environments, including e-commerce and complex sales cycles
• Experience working with digital platforms, UX, SaaS, or digital ecosystems
• Familiarity with analytics tools (Google Analytics, Adobe Analytics, BI platforms)

What Sets You Apart

• Strategic thinker with strong business acumen
• Data-driven decision maker who can translate insights into action
• Skilled at influencing senior stakeholders and cross-functional teams
• Passion for digital innovation and continuous improvement
• Ability to balance big-picture strategy with executional excellence

Why Join Us?

• Opportunity to lead high-impact digital transformation initiatives
• Direct visibility and partnership with executive leadership
• Ability to shape the future of digital revenue and customer experience
• Collaborative, growth-oriented environment