Lifecycle Marketing Manager

Why We Exist and What We Do: At Dr. Squatch, we’re raising the bar on men’s personal care with a line of natural, high-performance products. We’re growing fast, launching new categories and expanding nationally and internationally. About the Role: We are seeking a proactive and detail-oriented Lifecycle Marketing Manager to own the planning, execution, and optimization of Dr. Squatch’s email and SMS lifecycle campaigns. The role will drive engagement, conversion, and retention, manage campaign calendars, ideation, and A/B testing, and report insights. This full‑time role reports to the Senior Marketing Manager, Lifecycle and is based in Marina Del Rey, CA. Compensation ranges from $100,000 to $115,000, commensurate with experience. What You’ll Do: Own and manage the email and SMS lifecycle campaign calendars across launches, seasonal moments, promotions, and brand priorities. Lead lifecycle campaign ideation and translate business goals into compelling email and SMS concepts. Manage end-to-end campaign execution, including briefs, segmentation, QA, scheduling, deployment, and reporting. Partner with integrated marketing, creative, web, merchandising, and international teams to align lifecycle campaigns with broader company priorities. Build and manage customer segments in Klaviyo and Postscript to support personalized, performance‑driven communications. Identify, execute, and report on A/B tests across messaging, creative, offers, timing, segmentation, and channel strategy. Monitor campaign performance and share insights to improve engagement, conversion, and revenue. Coordinate with agencies or platform partners to explore new testing, personalization, automation, and beta opportunities. Apply email and SMS best practices, including deliverability, list health, inbox placement, sender reputation, compliance, and QA. Stay current on lifecycle marketing trends and proactively bring forward ideas to improve program performance. About You: 4–5+ years of experience in lifecycle marketing, email marketing, CRM, or retention marketing, ideally in a DTC/eCommerce environment. Strong understanding of email and SMS marketing fundamentals, including segmentation, personalization, testing, deliverability, and customer journeys. Proven ability to independently manage email and SMS campaigns from concept through launch and reporting. Experience building campaign calendars and managing multiple deadlines, stakeholders, and cross‑functional priorities. Strong analytical, communication, and project‑management skills, with the ability to turn campaign data into clear insights and recommendations. Excellent attention to detail, problem‑solving skills, and commitment to strong QA. Familiar with Google Workspace; familiarity with HTML/email coding is a plus. Someone who gets things done without perfect resources, takes ownership, proactively helps others, stays positive, and has a good sense of humor. Benefits: We offer a competitive salary, medical, dental, vision, 401(k) with Squatch match, PTO, healthy snacks, frequent company events, and free products. Equal Employment Opportunity: As set forth in Dr. Squatch’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law. For Applicants with Disabilities: Reasonable accommodation will be made so that qualified applicants with disabilities may participate in the application process. If you need any accommodations during the hiring process, please let us know when you submit your application. #J-18808-Ljbffr Dr.-Squatch